Job Summary: Associate Product Manager supports products within their assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS).
This includes supporting the development and implementation of effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets in the U.S. and Canadian markets.
Associate Product Manager is responsible for supporting both downstream and upstream activities.
Traditional downstream activities include product launches, sales training & education, go to market strategies and product commercialization plans.
Also responsible for supporting team efforts partnering with Research & Development (R&D) and New Business Development (NBD) on projects that fit strategically within the assigned portfolio.
Key to the success of the Associate Product Manager is the ability to build successful partnerships within the sales force, develop relationships with key opinion leaders and to support strategies and tactics when necessary based on voice of customer and emerging trends.Successfully developing and cultivating relationships throughout the internal Shared Services group that support the business is critical to success.
Through these partnerships, the Associate Product Manager is responsible for support the business to ensure uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics.
Job Details: Support the execution of marketing strategies and tactics to ensure products in the assigned portfolio achieve revenue and operating profits targets.
Handle requests from sales force relating to general product information, literature and samples for trade and distributor shows.
Coordinate, follow-up and resolve product quality and performance problems.
Support the development of sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales.Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
Oversee the inventory of all related product literature and reprints.
Work with Marketing Communications to ensure effective product positioning at trade shows and symposia.
Perform customer in-services on TIS products.
Assist Product Managers and/or Marketing Management in developing marketing plans and selling strategies for assigned products.
Participate in field visits to end users.
Participate in development of the TIS fiscal business plan.
As required, participate in New Product Development core team meetings on behalf of the franchise to provide ideas and input to the NPD process.
Team with Field Clinical and Training & Education to support best in class product and procedural training and selling strategies.
Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements.
This includes but is not limited to the prompt recognition and forwarding of customer complaints (e.g., adverse events, product performance reports, etc.)
to Quality Assurance (QA), and by ensuring all promotional messaging (i.e.
branding strategies, product claims, etc.)
and materials (i.e.
literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo's policy on Interactions with Healthcare Professionals.
Maintain strong knowledge of and adherence to regulations regarding promotional material content and control.
Follow procedures for good clinical practices and Design Control when participating in new product development and clinical activities.
Fully adhere to all applicable FDA regulations, international guidelines and Terumo's policies at all times.
Performs other job-related duties as assigned.
Working Conditions: This position exists in an office environment.
Approximately 30% overnight travel is required including occasional weekend travel.
Occasional entry to hospitals and other medical facilities is required.
Many facilities have instituted vendor credentialing policies which require vendors to meet defined training, background check and proof of immunization requirements as a condition of entry.
Terumo Associates entering these facilities are required to abide by these credentialing requirements.
When visiting hospitals and other medical facilities, must be able to gain access to and work in the IR suite, Cath lab and operating room.
Entry into these areas requires an ability to wear appropriate gowning, stand for long periods of time, comply with hospital policy/protocol and be aware of potential biohazards such as blood borne pathogens.
Position Requirements: Knowledge, Skills and Abilities (KSAs) Strong knowledge of the human anatomy specifically including the vascular and venous systems.
Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage.
Is seen by physicians, staff and others as knowledgeable and credible.
Proficient in Microsoft Office applications and I-Pad navigation.
Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short noticewhen necessary.
Excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
Able to work independently with minimal direction.
Exhibit strong teamwork and be adapt at working cross-functionally.
Background Experiences Requires a Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering; and a minimum of 2 years overall business experience in a technical (e.g., clinical or engineering), sales or marketing position, preferably in a medical product manufacturing company; or equivalent combination of education and training.
Experience developing and implementing marketing tactics and materials is preferred.