Associate Site Merchandiser, New Grocery InitiativesAre you ready to embark on a thrilling journey in the realm of grocery e-commerce? We are looking for a smart and result-oriented Associate Site Merchandiser to grow our business. This role demands the agility to navigate across multiple functions seamlessly, the resilience to thrive in a fast-paced environment, excitement to handle challenges head-on, and excellence in analytical abilities.
We're seeking someone who thrives on ambiguity, harnessing their first-principle problem-solving skills to drive impactful outcomes. Your ability to cultivate a customer-centric mindset, coupled with a penchant for out-of-the-box thinking, will be instrumental in navigating the complex landscape of our initiative.
This role will be responsible for conceptualizing, planning, and executing marketing campaigns across various owned and paid channels. They will strategize campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.
They will analyze campaign performance metrics and key performance indicators (KPIs) and use analytics tools to track metrics such as traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.
This person will be involved in coordinating with the brands, category managers, designers, and other editors in similar roles across the business.
An ideal candidate will have the following qualities:
Excellent writing and verbal communication abilitiesAttention to detail and ability to multitask and manage multiple projectsStrong analytical thinking and problem-solving abilitiesCapable of identifying, attracting, and engaging target audiencesUp-to-date knowledge of digital marketing trends and developmentsCreative in devising informative, engaging, and motivational digital campaignsProven marketing experience on different digital platformsKnowledge of email, newsletters, push notification, and display advertising campaignsUnderstanding of landing pages optimization, user funnels, and A/B testingProficiency in using website analytics tools, ad serving tools, and marketing softwareBasic programming experience in HTML, CSS, JavaScript, SQL, XMLKey job responsibilities: Create and execute digital marketing campaignsTrack campaign performanceDesign marketing communicationCreate marketing objectives and ensure they are SMART (specific, measurable, achievable, relevant, and time-bound)Conduct regular auditsTrack marketing metrics- Experience in data-driven digital marketing on paid (Google/Meta) and owned (email, push notifications, in-app) channels.
#J-18808-Ljbffr