Avp Marketing Strategy

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate's education, training, work experience and key competencies; the university's strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level: S7

FLSA Status: Exempt

Hours: Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type: Full-time

Unionized Position Code: Not Applicable

Job Description: Reporting to the Senior Vice President and CMO, the Associate Vice President (AVP) of Marketing Strategy serves as the lead Marketing Strategist for the Marketing Division. An extremely effective communicator and collaborator who activates channel teams to co-create and then execute marketing strategies. A strategic thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all marketing efforts can work together to build the brand and advance University goals. The AVP guides a team of strategists and project managers, as they partner with and work collaboratively and directly with the enrollment team and advancement team. Efficiently and effectively bring our brand to life and develop and execute integrated marketing strategies from concept to completion. Highly communicative and collaborative, this individual facilitates collaborative strategy sessions with channel owners and creative producers in order to develop and implement effective marketing campaigns. These campaigns should leverage research insights to drive tangible, measurable results. A problem-solver, the AVP ensures hundreds of projects stay on-time and on-budget.

Education and Experience: Twelve (12) plus years of marketing strategy development required. Seven (7) plus years leading large and diverse marketing teams required. A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals. Five (5) plus years working with C-suite executives required. Ideally has deep knowledge of marketing best practices as well as Higher Education and Advancement. Skills and Knowledge: A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing. Deep understanding/experience of brand expression and how to bring a brand to life. Works collaboratively with diverse groups inside & outside the University. Outstanding communication and organizational skills. Must work well with a wide range of people including senior executive and administrative staff; deans, faculty; students. Can manage stressful situations in a solution-oriented way with a positive attitude. Comfortable working irregular hours. Responsible for ensuring hundreds of marketing programs/campaigns roll out on-time/budget. Demonstrated ability in managing staff and teams. Ability to oversee and execute multiple projects simultaneously/effectively under last minute deadlines and changing priorities. Is proactive and takes initiative. Functions effectively (independently and as a member of a team) has willingness to assist with routine/last minute projects. Excellent ability to collaborate with marketing channel experts to co-create effective integrated marketing plans from concept through completion. Close visual acuity to perform tasks related to the production of content. Ability to perceive the nature of sounds at normal speaking levels with/without correction. Responsibilities: Responsible for daily operations of the Marketing Strategy Team: This includes ensuring team members are effectively following our processes for engaging channel teams to build and implement marketing strategies and plans. Inherently a collaborator who can take business insights and strategies and coordinate with cross-functional teams to develop marketing strategies to advance goals. A strategic and savvy dot connector, able to integrate marketing within and across strategies. Works collaboratively across marketing teams to build processes for leveraging analytics and research insights to drive marketing efforts. Implements approach to after-action reviews and regular reporting on the performance of marketing plans. Oversees marketing strategy budget. With a high degree of emotional intelligence, the AVP works to ensure the team is positioned as strategic marketing partners for the University as well as fellow leaders within the Marketing Division. Regularly provides excellent counsel to leadership. With an ability to think beyond her/his own department, the AVP serves as acting CMO as needed. Develops and stewards the overarching marketing priorities strategic plan:

Works closely with business units, team, and other marketing teams to ensure effective prioritization and planning annually. Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities. Evaluates how to map the right resource to the right projects at the right time, in order to drive the right results. Has a deep understanding for contemporary approaches to brand stewardship. With an ability to spot and mitigate potential issues, this individual is incredible at building and managing relationships and is a master at mobilizing resources to meet goals. Provides strategic counsel to Executive and Sr. Leadership, Deans, Faculty and staff related to marketing strategies and tactics:

Serving as a key member of the Marketing Leadership Team, the AVP may be tapped to play the role of lead marketer on special projects. Directs the development of marketing plans and related materials:

Helps team members troubleshoot challenges. Works with other leaders to ensure marketing programs roll out on time and on budget. Serves as lead marketer on special projects as needed. Member of Marketing Leadership Team:

Provides counsel to CMO and collaborates on building a best-in-class marketing operation. Stays up-to-date on industry trends. Mentors team and provides University-wide education on marketing best practices. Physical Requirements: Not Applicable

Tools/Equipment: Not Applicable

Application Instructions: In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University: Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

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