B2B Marketing Copywriter, Homes.Com

B2B Marketing Copywriter, Homes.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.
Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we're doing it again with the new Homes.com.

Homes.com is growing quickly and we're looking for a powerhouse Marketing and Communications Team, based in Richmond, to accelerate our growth and build the brand. Together with a group of like-minded creative individuals, our Marketing Team will generate brand awareness and grow our client base through national multi-million-dollar marketing campaigns across TV, streaming, digital channels, social direct mail, email, mobile, print and events.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we're building a brand on the cusp of defining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

Role Description:RWe are seeking a full-time B2B Marketing Copywriter. This role is pivotal in creating precise, persuasive content that communicates our value proposition to business audiences, including real estate professionals, partners, and corporate clients. The ideal candidate will work closely with our sales, product, and marketing teams to ensure content aligns with business objectives, product capabilities, and the overall brand strategy.
This position is located in Richmond, VA and offers the following schedule options:
4 days onsite / 1 day remote

RESPONSIBILITIES
Write clear, concise, and technically accurate copy for B2B materials, including brochures, web landing pages, emails, video scripts and white papers.
Develop content that simplifies complex ideas and technical concepts for business audiences.
Ensure all content aligns with our brand voice and effectively communicates our value proposition to B2B stakeholders.
Collaborate with the sales, product, and marketing teams to develop content strategies that support business goals and resonate with industry professionals.
Work with the marketing team to create content that aligns with our broader brand strategy and marketing campaigns.
Partner with the product team to produce and maintain technical documentation that accurately reflects product features and benefits.
Support the sales team by producing content that addresses client needs, enhances sales initiatives, and drives engagement.
Stay updated on industry trends and technical advancements to ensure content remains relevant and authoritative.
Utilize data and analytics to measure the effectiveness of B2B content and refine strategies based on insights.

BASIC QUALIFICATIONS
Bachelor's degree in English, Marketing, Communications, Technical Writing, or a related field.
5 years of experience in B2B copywriting and technical writing.
Proven ability to translate complex technical concepts into clear, concise, and persuasive content.
Strong understanding of B2B marketing principles and the ability to write for a business audience.
Experience collaborating with sales, product, and marketing teams to align content with business objectives and strategies.
Proficiency in writing for digital platforms, including web pages, emails, and technical documents.
Attention to detail and strong proofreading skills, with a focus on accuracy and clarity.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

PREFERRED QUALIFICATIONS
Experience in writing for the real estate industry or related fields.
Familiarity with SEO best practices and how to apply them to technical and B2B content.
Proficiency with content management systems and familiarity with HTML.
Experience with analytics tools to measure content performance and optimize effectiveness.
Ability to collaborate effectively with product and marketing teams to ensure content aligns with broader business strategies.

This role offers the opportunity to shape the voice of Homes.com in the B2B market, working closely with sales, product, and marketing teams to drive the growth and influence of our brand in the real estate industry. If you have a passion for technical writing, B2B communication, and cross-functional collaboration, we invite you to apply and help us advance our mission.
This position requires presenting writing samples of past projects as part of your application.

WHAT'S IN IT FOR YOU?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

This role offers 4 days a week onsite with 1 day remote.

#LI-SY1

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing