Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
Position Summary:
The Wealth Management Marketing team is seeking an experienced Marketing Assistant Vice President to join the Bank Marketing team responsible for designing, building and implementing integrated marketing tactics to drive engagement with our award-winning suite of Morgan Stanley Private Bank products on E*TRADE.com. This individual should have demonstrated skills, knowledge, and experience in developing and executing multi-channel marketing campaigns and utilizing campaign analytics to drive strategic optimizations. In addition, this individual should be proficient in building and delivering strategic presentations to drive plan alignment.
Responsibilities:
• In partnership with the U.S. Banks product teams, Marketing Operations, and Digital Platforms teams, deliver on marketing plans to drive Bank product growth & deepen relationships with existing clients
• Provide leadership in project management & planning to ensure campaigns, material updates and digital enhancements are delivered on time & within scope
• Partner with Analytics & Data teams to identify proper target audiences and report out performance
• Manage partner relationships, fostering a collaborative and agile working environment
• Collaborate with Legal and Compliance partners and external partners to facilitate the timely review, negotiation, and approval of materials
• Support team by requesting & managing marketing results reporting to advise product partners, senior management updates, and guide future strategies
Knowledge and Skills Required:
• B.A. or B.S. with a concentration in Marketing, Communications or English a plus
• A minimum of 5-7 years of marketing experience, preferably in the financial services industry
• Experience with executing multi-channel campaigns, inclusive of email, digital banners, landing pages, organic & paid media, and print materials
• Understanding of marketing success metrics & ability to translate data into insights
• Ability to collaborate and develop creative solutions in highly matrixed organization
• Exceptional organizational skills with a strong focus on project planning & delivery
• Strong attention to detail with experience in "connecting the dots" between multiple connected workstreams
• Experience in working in a fast-paced environment
• Proficiency with Word, Excel, PowerPoint required
• Working knowledge of Adobe Analytics dashboard reporting, Tableau, and Salesforce a plus
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Expected base pay rates for the role will be between $85,000 and $135,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.