About Beam Suntory With two centuries of family heritage, Beam Suntory is a world leader in premium spirits.
As a truly global business, we bring together the best of our culturally diverse heritage.
We value both agility and long-term thinking; we share a collective commitment to excellence and a dedication to craftsmanship.
Across borders and roles, we collaborate to delight our consumers responsibly whilst contributing to a more sustainable society for all our stakeholders.
Our Vision is Growing for Good, and our mission is to be the world's most admired, fastest-growing premium spirits company.
We're a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance.
We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.
Beam Suntory is the world's number 3 premium spirits company and is owned by Suntory Holdings Limited.
Beam Suntory has a dynamic portfolio with unparalleled expertise in whisky, led by Bourbon and Japanese Whisky, and global strength across many key categories including tequila, vodka, cognac, rum, and cordials.
About our Brand Ambassadors We seek professionals with a passion for the Travel Retail industry and a strong understanding of the spirits liquor industry who can influence and lead using both hard and soft skills.
This role is suitable for someone with a range of backgrounds in retail sales, hospitality experience, and those in the bar industry looking to stretch themselves in a new direction.
Brand Ambassadors should be enthusiastic and possess the ability to be the face and voice of our premium spirits portfolio.
They will be involved in increasing brand awareness and sales by promoting our portfolio of products, engaging with shoppers, consumers, customers, distributor partners, and other key stakeholders.
The role works closely with our sales and marketing team to achieve commercial and marketing goals and objectives and represents our brands during promotional activations and launches.
Brand Ambassadors are the face of our world-class Beam Suntory portfolio, fully proficient with all aspects of our brands' history, production, and variants.Strong sales capabilities across multiple spirit categories and an excellent ability to trade up through core, premium, and luxury portfolios.An excellent storyteller, conducting brand education sessions and seminars to build elevated brand confidence for both internal and external customers, inspiring brand advocacy and ensuring front-of-mind presence.Excellent customer service skills to make every shopper interaction a memorable experience.Execute and host unique brand experiences, including experiential activations, new product launches, consumer tastings, and education for impactful shopper encounters.Manage the day-to-day operations of activations; ensure stock levels, signage, and GWPs are executed and appropriate to maximize sales opportunities.Communicate incentives, promotions, and GWP mechanics to ensure promotional awareness and store support to motivate sales staff.Perform daily store checks to ensure healthy inventory and monitor stock on hand (SOH) in all shops/locations.Frequently conduct store audits and liaise with Beam Suntory Key Account Manager regarding any low stocks or out-of-stock (OOS) situations.Build rapport and maintain positive business relationships.Strong ability to influence at store level to help secure the best promotional positions in store for our products.Experience Previous experience as a brand ambassador or similar role is preferred, as well as knowledge of sales and marketing principles.
Liquor and travel retail industry experience is a bonus.Educated to degree level or equivalent gained via work experience within luxury brands, spirits industry, or hospitality experience.Appreciation of craftsmanship and product excellence.Familiar with handheld technology.A strong sense of ownership and pride, with the ability to work independently.Proficiency in English is favorable.Be of legal drinking age and hold a Responsible Service of Alcohol accreditation, or equivalent, based on New York requirements.
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