POSITION OVERVIEW: MKTG Brand Ambassadors (BA) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BA embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
BAs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Ambassadors. In addition to participating in promotional events when selected, BAs are expected to complete regular online trainings regarding our client brands. BAs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BAs must be able to successfully showcase their knowledge and ability to engage by showcasing a "Final" two to three minute presentation, in order to represent Diageo brands at events.
This position is an Occasional Employment Position. Being hired as a Brand Ambassador does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Ambassador must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES: Actively engage and educate consumers at the point of experience, purchase and consumptionHumanize the brands and build trust of consumers through educationLead consumers through a sampling journey of featured product(s) Regularly complete digital training for market, brand and programs as directedAdapt to tech platforms to receive and input information necessary to represent the Diageo brandsArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standardsFollow Responsible Server Guidelines and report Guideline violationsMerchandise accounts with Diageo point-of-sale (POS) when applicablePay for bar spend or product via company issued debit cardPick up or accept delivery of promotional materials from Event TeamEnsure proper care and return of company property (i.e. – uniforms, event materials)Complete post-event recap (ERF) in MKTG reporting websiteTake digital event photos to showcase our events to DiageoUnderstand how Diageo brands differ from competitors and report on competitive activity in marketMaintain appropriate appearance for consumer engagementFollow company policy and proceduresREQUIRED SKILLS & EXPERIENCE: Outgoing Brand Knowledge and Personification of the Brand – BA must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BA must be able to translate brand information to consumers in a relatable manner.Engaging - BA must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.Reliable – BA must always arrive to events ready to start on time, and must work until event endPhysical and Other Requirements Able to stand/walk for extended periods of timeAble to carry heavy trays, boxes, objectsAble to maintain a pleasant disposition under stressSatisfy consumer appeal and client marketing requirementsApproachable and able to engage consumers