OverviewResponsible for leading the development and execution of the overall brand promotion strategy in partnership with cross functional teams to increase the brand value for the customer.
ResponsibilitiesLead high performing team to execute on the brand vision globally
Accountable for product messaging and naming aligned with the mission, identity and core values
Collaborate closely with cross functional teams and external agencies to meet objectives
Manage brand promotional budget
Co-develop strategy for ambassador and athlete programs
Contribute to the Lean Product Development Process
Identify new marketing strategies and campaigns to promote the brand
May perform other duties as assigned
QualificationsBachelor's degree in Marketing, Business, or equivalent experience
10 years of experience in Marketing or similar field
3 years directly managing a team or related management experience
Demonstrated ability to build and execute global brand strategies
Exceptional communication skills – written, oral and live in front of an audience
Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously
Demonstrated ability to lead, motivate, and influence teams in a cross-functional, global workplace
Budget analysis and planning
Knowledge of global bike industry
Knowledge of print and digital marketing
Proficient with MS Office
Knowledge of Adobe Creative Suite applications
Ability to manage spending in line with corporate financial and strategic targets
Ability to link market research to data analysis to marketing campaign effectiveness
Ability to travel domestically and internationally up to 40%, including weekends
Ability to work weekends and be flexible with working hours
Ability to stand at events for long periods of time
Ability to ride a bike to accomplish objectives
Ability to lift up to a minimum of 50 lbs
Salary range is $95,000 + up to 45% based on skills and experience level. For International locations, salary will be commensurate with experience. This position is eligible for an annual corporate bonus based on company and individual performance.
About SRAMSRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
