Job summary
Brand Social Media SpecialistLocation: Hybrid remote in Valley Center, CASupports digital marketing initiatives
Job seniority: entry level
Responsibilities
• Supports Advertising Manager with digital marketing initiatives• Develops messaging strategy and implementation calendar for mobile marketing initiatives• Creates and implements communication plans for social applications• Reviews competitors' websites and social marketing efforts for reportage to senior management• Gathers response data from email and mobile communications• Develops growth of customer email, mobile, and social site databases• Reviews website, email, mobile, and social site performance data• Coordinates efforts with direct mail and special event staff• Manages timelines, process, and deliverables for special projects• Assists in film/photo shoots, posting collateral, etc.
Requirements
• Four-year college degree in MIS, web development, graphic design, or related field• 1-2 years experience in e-mail marketing, marketing, or advertising industry• Solid understanding of emerging marketing channels• Proficient in Microsoft Office Suite and Adobe Creative Suite• Understanding of web front end technologies• Problem-solving, critical thinking, and decision-making skills• Excellent communication skills• Ability to work on multiple assignments under time constraints• Excellent interpersonal skills and professional appearance
Key Skills Needed
• Solid understanding of emerging marketing channels• Proficient in Microsoft Office Suite• Working knowledge in Adobe Creative Suite• Understanding of web front end technologies• Excellent analytical, problem-solving, critical thinking, and decision-making skills• Excellent communication skills• Ability to work on multiple assignments under time constraints• Excellent interpersonal skills• Strong writing skills• Experience in writing press releases, media advisories, and editorial
Benefits
• 401(k)401(k) matching• Dental insurance• Employee discount• Flexible schedule• Flexible spending account• Health insurance• Health savings account• Life insurance• Paid time off• Professional development assistance• Tuition reimbursement• Vision insurance