Business AI Digital & Web Lead - Product MarketingAt SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Summary: Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one.
The role: As a Senior Product Marketing Manager for AI, you will join SAP's newly established Business AI organization led by the Chief AI Officer. Reporting to the Chief Marketing Officer (CMO) of Business AI, you will bring to market exciting innovation through innovative Product and Digital marketing for SAP Business AI across all solution areas. As a Digital & Web Strategy Lead for AI, you will be responsible for designing and implementing digital strategies that guide our customers through their interactions with our Business AI solutions across Web, Social, and other Digital channels.
You will be responsible for designing and implementing customer journey maps that guide our customers through their interactions with our Business AI solutions. You will work closely with product marketing and corporate marketing functions to understand customer pain points, identify touchpoints, and develop strategies to enhance customer satisfaction and loyalty.
Experience: Lead the development and execution of comprehensive digital marketing and web strategies to promote our Business AI solutions.Collaborate with cross-functional teams to align digital and web initiatives with business goals, product launches, and promotional campaigns.Drive web strategy and development, ensuring that the company's website serves as an effective sales and marketing tool, providing a seamless user experience.Build relevant digital and web content to create a seamless and impactful customer journey.Analyze customer data and feedback to identify trends and opportunities to improve the customer journey.Develop and implement strategies to optimize customer interactions across digital channels.Analyze digital and web campaign performance, identify key metrics, and provide insights and recommendations for campaign optimization.Work with cross-functional teams to align messaging and content to customer journey stages.Monitor customer satisfaction metrics and feedback to continuously improve the customer journey.Stay informed about industry best practices and emerging trends in customer experience.Requirements: 10+ years of work experience; thereof 6-8 years in product marketing.
About the team: SAP's newly established Business AI growth area brings together product development, marketing, go-to-market, and services teams into a dedicated end-to-end unit, led by a General Manager. Our goal is to leverage the Generative AI momentum to make SAP #1 in Business AI and redefine business process software for the next 50 years.
Location: US and Germany
Bring out your best: SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.
We win with inclusion: SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best.
EOE AA M/F/Vet/Disability: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender, sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture.
Requisition ID: 410168 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time
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