Campaign Analyst

Position summary: The Analyst role drives operational efficiency throughout the company, supporting multiple teams to ensure seamless operations and contributing to our dynamic, travel-centric environment. This fast-paced position is integral to structuring digital advertising campaigns effectively, maintaining high data quality, and providing accurate insights that drive impactful decisions.

In this role, you will work closely with cross-functional teams to implement, optimize, and analyze digital advertising campaigns across both Managed and Self Service strategies such as Programmatic Media (Display, Native, Video), Facebook, and Programmatic Audience Curation. You will play a critical role in audience strategy, data integration, and programmatic media trading, ensuring our campaigns deliver exceptional results and align with client goals.

If you thrive in an innovative, collaborative environment and are excited by the opportunity to shape data-driven strategies daily, Sojern is the place for you!

What you will do: Manage the end-to-end execution of programmatic media campaigns, ensuring delivery on client goals for reach, efficiency, and performance. Continuously monitor and Optimize Digital Marketing campaigns, leveraging real-time performance data to refine bids, pacing, and targeting. Collaborate with Commercial teams and clients to define, test, and optimize audience segments that align with campaign objectives. Maintain data accuracy across systems, ensuring reliable reporting and effective decision-making. Analyze campaign performance and audience trends to provide actionable insights that improve strategies and ROI. Partner with Client Success, Product, and analytics teams to align on campaign goals and translate client needs into actionable and scalable solutions. Develop and implement audience targeting strategies to activate and integrate client 1st party data into platforms, ensuring compliance with privacy regulations. Stay updated on Ad-Tech trends, provide feedback for product development, and train internal teams on emerging best practices and tools. Develop Tableau dashboards that allow Leadership and others to view the Sojern's business in a meaningful way and allow the AdOps team to more efficiently perform day-to-day responsibilities. Be rigorously Data Driven in every aspect of your work, insights, and communications. What you bring to the table:  BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus. 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred. Experience with Display Programmatic and DSP/SSP Inventory Curation required.  Experience managing Facebook/Instagram/Meta media campaigns strongly preferred. Understanding of the Programmatic Advertising Technology stack, including, but not limited to Demand Side Platforms, Supply Side Platforms, Data Management Platforms, etc.  Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred. A positive attitude each day.  As a team, we support each other through training and ad hoc help. Excellent oral and written communication skills. Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices. What we have for you: We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community  Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources Growth: Learning & development stipend, mentorship program, career development programs, leadership training Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite) Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern: At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern's products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews! #LI-Remote #LI-LC1 Hiring Locations: US Roles at Sojern based outside of our Omaha, NE or San Francisco, CA office can sit in any of the following states: AZ, CA, CO, CT, FL, GA, IL, IN, IA, KS, MA, MI, MN, MO, NE, NJ, NY, NC, PA, SD, TN, TX, UT, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

CA residents: For information on the personal information that Sojern collects when you apply for this job, and how that information is handled, please see the Sojern Privacy Policy. Disclosure - Pre-Employment Requirements: All candidates offered employment by Sojern may be subject to pre-employment requirements, including but not limited to a background check. Sojern is compliant with all federal and local laws with consideration to pre-employment requirements.

Our Commitment to Diversity Equity and Inclusion: At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one typical traveler, there is no one typical employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern's S-Groups (employee resource groups) are a core aspect of our culture, fostering belonging and connection, inspiring learning, and creating opportunities for all Sojernistas across the globe.

SoEmpowered: Supporting, developing, and empowering those who identify as women at Sojern SoProud: Celebrating Sojern's LGBTQIA+ community while creating an inclusive and safe space for community members  SoWell: Advocating for balance in life and overall wellbeing and providing space and resources for Sojernistas with different needs SoConnected: Creating space, connection and resources for Sojern's young and rising professionals Parents & Caregivers: Helping families thrive with our community of parents and caregivers Sojern Gives Back: Supporting underrepresented communities and social causes, striving to make a global and local impact We also have employee-run Slack channels for those with specific interests, for example plant lovers, pets and more.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status. Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation.