Casino Content Manager - Team Asia

Details of the offer

At Game Lounge, we consider ourselves dynamic change-makers shaping the future of iGaming affiliate marketing. Our talented, creative, and dedicated team excels in creating websites and discovery tools that not only deliver value but also foster meaningful connections.
Since our inception, Game Lounge has embarked on a journey of growth and innovation, propelling us to remarkable heights. Today, we proudly operate 131 brands across 39 countries, connecting over 10,500 customers daily with 350 partners.
Our accolades, including iGaming Idol's Employer of the Year 2021 and Business Leaders' Employer of Choice of the Years ******** , underscore our commitment to fostering a culture of growth that benefits both our employees and partners.
Are you ready to level up and leap forward with #gameloungelife?
We are looking for:
An organized, self-motivated and result-oriented Content Manager with a passion for the Online Casino industry.
What you'll do: Acts as the main stakeholder for all content activities related to our brands to ensure quality, clarity and consistency throughout.Develop and maintain an editorial calendar aligned with department goals, and ensure that all deadlines are adhered to.Where applicable, develop and maintain CRM Content Calendar.Collaborate with your team and the CRM department to ensure CRM content is optimized towards targeted segments.Where applicable, develop and maintain content calendars for various social channels.Collaborate with Site Managers, where applicable and ensure content is optimized for the specific channel and target audience.Drive our content strategy throughout our portfolio of Casino sites across multiple channels.Assist in identifying new content opportunities for our brands, exploring ways to repurpose existing content throughout the site to maintain a high level of customer engagement.Ensure close collaboration with the team on site performance in order to optimize content and maximize conversions.Manage a talented, multinational team of writers and ensure that all content delivered is in line with our content strategy and brand guidelines.Train, support, and empower your team to achieve organizational goals and deliver the best possible product to our users, while ensuring that every teammate has a fulfilling and growth-fueled experience.Oversee the team's keyword discovery research and analysis to implement keyword expansion and SEO recommendations.Ensure content team adherence to Agile working principles and established Jira processes.Manage and liaise with external agencies and freelancers with regards to any content creation activities, paying strong attention to local trends and focusing on content localization across site, CRM and social channels.Adopt a data-driven approach to content publishing and constantly track performance of content using the relevant tools.Collaborate with Product, Video and Design teams and take ownership of brand content, style and tone of voice.Ensure close collaboration with the sales team to ensure content creation aligns with sales strategy towards top revenue generating operators.Stay up-to-date with developments in the industry and generate new ideas to drive traffic.The ideal candidate should have: Native-level Japanese, Full proficient in English.Minimum 1 year experience working as a team leader or managing content teams.Minimum 2 years experience working as a content writer or editor in the online casino and/or casino affiliation industries.Experience working with SEO processes and best practices.Demonstrated ability to manage multiple projects efficiently, while also meeting strict deadlines.A data-savvy individual who can craft content strategies based on key metrics.An organized individual with good problem-solving skills and the ability to communicate clearly.Flexible and rapidly adaptable to new situations.Experience using digital marketing tools such as GA4, GSC, Ahrefs and Wincher.Basic knowledge of Microsoft office and Google tools such as docs, sheets and slides.Familiarity with CMSs, namely WordPress.How you'll work: Full-Time
Hybrid (Malta) or Remote
Monday to Friday - 40 hours per week
What you'll get: Training and Development Opportunities
Annual Performance Bonus
Exciting company events throughout the year

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Nominal Salary: To be agreed

Source: Grabsjobs_Co

Job Function:

Requirements

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