JOB SUMMARY
Craft and disseminate engaging content that captures the attention of healthcare leaders, influencers, and the media, ensuring our message is not only heard but sought after.
Steer our editorial direction, leading the charge in the Medline Newsroom with innovative strategies that align with our core mission and business objectives.
Design and implement a robust content strategy, tailored to amplify our brand and support our goal
Harness the power of analytics to evaluate content performance, using insights to refine our approach and deliver material that resonates deeply with our key audiences.
CORE JOB RESPONSIBILITIES
Serve as Managing Editor for the Medline Newsroom, the brand journalism channel for industry-facing and media-facing news and insights.
Develop and manage Medline Newsroom content strategy and editorial calendar aligned with short-term and long-term business and marketing objectives. Includes management of master editorial calendar to ensure all business priorities are aligned cross functionally.
Plan, research, source, develop and edit a wide range of PR materials, including company newsroom content, press releases, feature articles for internal and external publication, and social media copy
Conduct research and interviews to gather insights and quotes for creating compelling narratives across various media platforms.
Oversee all Newsroom content creation and execute content management in WordPress.
Measure, analyze, and report out on content performance and trends to guide data-driven decision making.
Education
Bachelor's degree.
Work Experience
At least 7 years of experience in a communications-related field of work.
Knowledge / Skills / Abilities
Experience with content management platform, specifically WordPress.
Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns).
Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
PREFERRED QUALIFICATIONS:
Bachelor's degree Journalism, Communications, Public Relations or related field.
Experience with digital asset creation is a plus.
Experience with Google Analytics is a plus.
Working knowledge of Associated Press (AP style).
Strong written and oral communication skills.
Strong proofreading and editing skills.
Write accurate, appealing content in journalistic, feature, and marketing-oriented styles.
Use Microsoft Office Word and PowerPoint efficiently and effectively
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