Responsibilities Business Development Liaison P OSITION SUMMARY The Business Development Liaison implements the philosophy, policy, procedures, systems and strategic goals set forth by the senior management team while maximizing referral potentials from assigned accounts, and developing new business to achieve the goals and objectives of the business development systems.
QUALIFICATIONS Education: A Bachelor's Degree in a behavioral health area, marketing, business administration or
related field is preferred; or equivalent combination of education and experience.
Experience: Minimum of two (2) years experience in health care business development/marketing
environment with measurable business development results, and a knowledge of psychiatric and
chemical dependency treatment principles, preferred.
Licensure: Must have a valid driver's license.
Marketing Communications: Manage social media platforms
Qualifications PRIMARY RESPONSIBILITIES Develop new accounts and markets in the employer EAP, Primary Care Physicians/Licensed
Practitioners and managed care segments, and as directed by the Director of Business
Develop a designated number of qualified business development with 60 contacts per week, which will
achieve the overall business development goals and objectives. Develop account management list to maintain current account information, and update as
Contact all primary accounts through personal visits, telephone calls and letters/mailers on an
ongoing basis, developing and encouraging a relationship of trust with all active accounts. Monitor referrals and admissions, and plan an appropriate strategy to maximize referral potential. Maintain current awareness of changes in the industry through self-education, peer education,
and professional and community involvement for the betterment of this position and the facility. Maintain a competition informational file and contribute to the ongoing SWOT analysis. Participate actively on the business development team to increase productivity and reduce
duplication of efforts (i.e. setting up joint calls with the CEO and other business development
staff, overall participation in the marketing effort). Promote the team concept within the facility. Participate in the evaluation and analysis of facility statistics and provide recommendations to
overall business planning strategies as appropriate. Participate in the continuous analysis of the changing health care environment and health care
Participate with internal facility marketing such as the possible creation of an internal facility newsletter, employee communications, special event communications, etc.. Attend scheduled department meetings to provide the Director with timely reports on month-end
reviews, client servicing schedules, customer sales forms, and other reporting requirements. Attend in-house planning and development committee meetings, as requested. Adhere to facility, department, corporate, personnel and standard policies and procedures. Attend all mandatory facility in-services and staff development activities as scheduled. Adhere to facility standards concerning conduct, dress, attendance and punctuality. Support facility-wide quality/performance improvement goals and objectives. Maintain confidentiality of facility employees and patient information. Note: The essential job functions of this position are not limited to the duties listed above. KNOWLEDGE,
