Content Marketing Specialist

AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona.  Our self-serve AirDNA platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape.  We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world.  We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world.  We're firm believers that data isn't the destination; it's the starting point. The launchpad. The bedrock for any future-forward business. The AirDNA Team At AirDNA, we're a team of data enthusiasts on a mission to empower our customers to smartly grow their businesses. We're currently on the hunt for a team player who can take an agile approach to elevate our brand presence through strategic event coordination and effective media management. In short: Life is never boring here. And we genuinely live and breathe our company values: Happy, Hungry and Honest. People who are ready to exemplify these values are especially encouraged to apply. We invite you to apply even if you are unsure about whether you meet every single requirement in this posting. We carefully consider every application, not just those that check off all the boxes. The Role: We are seeking a talented and driven Content Marketing Specialist to shape and execute AirDNA's content strategy, driving the growth of our brand's authority in the short-term rental (STR) industry. Reporting to the Content Marketing Manager, this role will be pivotal in producing high-quality, SEO-optimized content that aligns with our brand and fuels organic traffic growth. This role will oversee daily editorial operations, analyze content performance and expand our blog's reach. We're looking for a creative and adaptable content marketer with exceptional organizational skills and a passion for leveraging evolving AI and marketing technologies to stay ahead in the dynamic content landscape.
\n Here's what you'll get to do: Drive Organic Growth: Lead efforts to grow blog traffic and improve SEO performance using tools like SEMrush and Google Analytics.Create and Manage Content: Publish high-quality, SEO-optimized articles weekly, managing a team of freelancers and integrating AI to scale output.Collaborate Cross-Functionally: Align content with marketing and product goals and ensuring consistent execution.Champion Brand Voice: Uphold AirDNA's tone across all content, providing training and conducting audits to ensure alignment.Optimize Through Data: Track content performance, identify improvements, and refine strategies based on key insights.Innovate and Stay Ahead: Introduce new content formats and leverage AI and industry trends to engage audiences effectively. Here's what you'll need to be successful: 3-5 years of content marketing experienceTools: Google Analytics, SEMrush, Search Console, CMS', ChatGPT (or other LLMs).Content Marketing Expertise: Strong understanding of SEO, keyword research, and performance analysis. Experience managing writers. Editorial Skills: Proven ability to write, edit, and optimize content that balances creativity and data-driven insights.Project Management: Highly organized and capable of managing multiple stakeholders, deadlines, and deliverables.Experience managing freelancers or teams in a remote or hybrid setting. Here's what would be nice to have:UX writing experience.Familiarity with ICPs in data-driven SaaS or real estate markets is a plus. Here's what you can expect from us: Competitive cash compensation and benefits, the salary range for this position is $60,000 - $65,000 per year. Colorado Salary Statement: The salary range displayed in specifically for those potential hired who will work or reside in the state of Colorado if selected for this role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications.  Benefits include: Medical, dental, and vision packages to meet your needsUnlimited vacation policy; take time when you need it Eligible for Company's annual discretionary bonus program401K with employer match up to 4%Continuing education stipend16 weeks of paid parental leaveNew MacBooks for employees Benefits for Denver Office employees:Commuter/RTD benefitQuarterly team outingsIn-Office Lunch 3 Days a WeekWe have a great office located just a few blocks away from Union Station in the heart of Denver's historic LoDo neighborhood–high ceilings, exposed brick, a fully stocked kitchen (snacks, espresso, etc.), and plenty of meeting rooms and brainstorming nooksPet-friendly!
\nThe AirDNA Team We're a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. Life is never boring here. We're risk takers. We care about each other and lend helping hands all day, every day.
At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
AirDNA seeks to attract the best-qualified candidates who support the mission, vision and values of the company and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, creed, religion, sex, age, national origin, citizenship, sexual orientation, gender identity and expression, physical or mental disability, marital, familial or parental status, genetic information, military status, veteran status or any other legally protected classification. The company complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates. This applies to all terms, conditions and privileges of employment including but not limited to: hiring, assessments, probation, placement, benefits, promotion, demotion, termination, layoff, recall, transfer, leave of absence, compensation, training and development, social and recreational programs, education assistance and retirement. 
We are committed to making our application process and workplace accessible for individuals with disabilities. Upon request, AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals, others in the workplace or the company as a whole. To request accommodation, please email ******** . Please allow for 24 hours to process your request.
By applying for the above position, you will confirm that you have reviewed and agreed to our Data Privacy Notice for Applicants.