Position Overview Responsible for developing content strategies and related collateral. Primary focus on promoting brand awareness, fostering engagement, and generating leads. Writes high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
Responsibilities Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads. Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more. Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines. Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience. Managing content calendars, deadlines, and workflows to ensure timely delivery of content. Creating and optimizing content for search engines (SEO) to boost search rankings. Conducting research on relevant topics to verify credibility of content. Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution. Competencies Customer Focus – Building strong customer relationships and delivering customer-centric solutions. Drives Results – Consistently achieving results, even under tough circumstances. Situational Adaptability – Adapting approach and demeanor in real time to match the shifting demands of different situations. Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Business Insight – Applying knowledge of business and the marketplace to advance the organization's goals. Education and Experience Requirements Bachelor's degree in Marketing, Communications, Journalism, English, or a similar field. Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work. Knowledge, Skills, and Abilities Exceptional writing and editing skills. Highly creative with meticulous attention to detail across multiple channels and formats. Knowledge of basic HTML. Familiarity with SEO best practices for optimizing content and increasing online visibility. Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality. Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization. Proficient in crafting comprehensive briefs for agency/partner collaborations. Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to: • Sit, stand, and walk
• Use hands and arms to handle, feel, or reach
• Speak and hear
• Use close vision abilities
Occasionally required to: • Lift or move up to 25 lbs.
• Stoop, kneel, crouch, or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level: Low to moderate Adverse Conditions: Minimal
