Job Description: We are looking for an experienced and dynamic Content Writer to join our team and create high-quality content that drives brand awareness, promotes our SaaS platform, and reinforces our company as a market leader in the legal technology industry. This person will be responsible for creating compelling, informative, and engaging content for use across a multitude of channels.
What You'll Do: Content Creation: Write and develop a variety of content types, including web copy, thought leadership articles, whitepapers, market-facing materials, customer emails, newsletters, PowerPoints, ads, sales emails, video scripts, and social media posts, focused on our SaaS platform and solutions, and legal technology trends. Content Strategy: Assist in developing and executing a content strategy that supports our business goals and marketing objectives. Research: Conduct thorough research on industry trends, best practices, and emerging technologies to ensure content is relevant and insightful. SEO Optimization: Implement SEO best practices to enhance the visibility and searchability of our content. Collaboration: Work closely with the marketing, product, services, technology, and sales teams to create content that supports demand generation, customer engagement, and product education. Collaborate with designers to create engaging content in multiple forms. Editing and Proofreading: Review and edit content to ensure brand alignment, accuracy, and consistency. Analytics: Monitor and analyze content performance metrics to refine content strategies and improve results. What You'll Need: Bachelor's degree in English, Journalism, Communications, or a related field. Minimum of 3-5 years of content writing experience, with a focus on B2B SaaS platforms and/or legal technology. Exceptional writing, editing, and proofreading skills. Strong understanding of SEO, keyword strategies, and content marketing principles. Ability to translate complex legal and technical concepts into clear, engaging content targeting decision-makers. Strong understanding of writing in conjunction with the B2B marketing content funnel (TOFU, MOFU, BOFU) and different target audiences with varying levels of interest. Ability to transform long-form content into derivative short-form content pieces to use across various channels and content types to scale marketing efforts. Excellent research skills and attention to detail. Strong project management and organizational skills. Experience with content management systems (CMS) and analytics tools. Creative thinker with a passion for storytelling. Innovative thinker with a passion for storytelling and creating impactful content experiences. Strong collaboration skills actively engaging with team members, providing constructive feedback, and contributing to a positive team environment. Works effectively with cross-functional teams, including marketing, design, and product development, to ensure content aligns with overall goals and strategies. Benefits: Competitive Compensation Package ($75,000 to $85,000 base salary + variable component) Comprehensive Healthcare Coverage (Health, Dental, Vision) Retirement Savings Plan with an Employer Contribution Professional Development Opportunities Time Off Comprehensive medical, dental, and vision benefits Wellness Initiatives
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