Wartburg College Position Description Title of Position: Admissions CRM and Communication Strategist Preparation Date: April 2024
Function of Position:
This full-time, on-campus position is responsible to the Executive Director of Admissions for
optimizing the CRM system and communication strategies for the college's admissions
processes and collaborating with admissions and marketing and communication staff to
establish best practices to achieve enrollment goals.
Coordinate and facilitate the configuration to build, maintain, and expand the functionality and capabilities of the CRM (Slate), including process design, data
information, and architecture. (25%) Streamline processes, create workflows, and find opportunities for operational efficiencies across the admissions lifecycle; assist with administrative CRM support for
the application review process (25%) Utilize CRM tools to develop and implement communication strategies in collaboration with admissions staff and marketing team to engage with prospective students at
various stages of the admissions funnel, including email campaigns and print on
demand. (15%) Interview prospective students; maintain contact with applicants; counsel families through college search and financial aid process in assigned territory. (15%) In collaboration with the Vice President of Recruitment and the Executive Director of Admissions, analyze admissions data and generate enrollment reports and projections
to inform programmatic decisions. (10%) Track and analyze the effectiveness of communication strategies and campaigns using CRM analytics and reporting tools, providing insights to inform decision-making
and optimize future efforts. (5%) Collaborate with admissions counselors to facilitate the ambassador program. (5%) Perform other duties as assigned.
Minimum Requirements:
BA and strong organizational and communication skills; must be self-motivated, work
occasional evenings and weekends; ability to plan and organize multiple projects;
enthusiasm, energy, and creativity. Prefer experience in admissions, CRM management, or
marketing/public relations.
Application Procedure:
Send letter of interest, including a statement regarding qualities you offer within the context
of the Wartburg College mission, résumé, and contact information for three references
electronically to: . See for further information about the
college. Screening begins immediately and continues until the position is filled.
WARTBURG COLLEGE is a selective liberal arts college of the ELCA, nationally recognized for community
engagement. As an affirmative action, equal opportunity institution, Wartburg College actively seeks
applications from members of underrepresented ethnic and minority groups.
