As a CRM and Marketing Automation Specialist, you will ensure that the Customer Relationship Management (CRM) platform aligns seamlessly with the organization's needs, enhances user experience, and drives business goals. You will also do the same for the marketing automation platform (email), ensuring that the system aligns with the organization's data strategies. You will be the steward of these two core systems, acting as the bridge between regional marketing teams and these systems by providing training, troubleshooting issues, and facilitating smooth adoption of CRM/email tools.
This role is located at our Empire Atlanta Office in Atlanta, GA.
What We Are Looking For: Post-secondary education in Marketing, Data Science, Computer Science, or related field3+ years of relevant and progressive work experience in CRM systems, preferably Salesforce Marketing Cloud, and in marketing automation systems (email)Experience using analytical framework, leveraging tools like Google AnalyticsBonus If You Have These Skills: Demonstrated experience assisting with the implementation of marketing automation software while ensuring seamless integration with existing systemsStrong analytical skills with the ability to use data analytics to derive insights and support the decision making processWhy Join Empire? Joining Empire isn't just about finding a job; it's about establishing a meaningful connection with the work you do. At Empire, we are redefining what it means to work in the homebuilding industry by fostering a culture of creativity and excellence. We firmly believe our employees are the cornerstone of our success, empowering us to do great work and Fuel Growth in People and Places.
Here are some exclusive offerings at Empire that we are really excited about – and we think you'll appreciate too:
Opportunity to collaborate with other skilled and visionary professionals.Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.Enjoy peace of mind with our employer paid benefits.Invest in your future with employer sponsored 401k plans.Keep growing your career with continuing education support and opportunities for learning & development.Join a company that believes your time outside of work is just as important as your time inside work.What You'll Be Doing Each Day Customer Relationship Management (CRM) System Management: Ensure that the CRM platform aligns with the organization's data strategies, including configuring and maintaining of fields, forms, views, dashboards, reports, etc.Marketing Automation Platform (Email) System Management: Ensure that the email marketing automation platform aligns with the organization's data strategies, including supporting regional teams in creating customer segmentations, pulling email lists, creating templates, etc.Data Integration, Quality & Analysis: Ensure seamless, accurate data flow from various sources across the business including the corporate website, SEO, digital advertising, CRM system, customer databases, etc. Analyze data to generate insights on customer behavior, sales trends, and marketing campaign effectivenessContinuous Improvement: Evaluate new CRM/email technologies or add-ons to enhance system capabilities and meet evolving business requirementsEnd-user training: Train and support users across different departments, equipping them with the necessary tools and knowledge to effectively utilize the CRM and Email systemsWho We Are We are one of North America's largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, Tennessee and Colorado.
There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Our purpose is Fueling Growth in People and Places and your experiences at Empire will take you where you want to grow.
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