Minimum qualifications:Bachelor's degree or equivalent practical experience.8 years of experience in Business-to-Business (B2B) marketing, field or pipeline marketing.Experience planning or executing multiple marketing programs with cross-functional stakeholders, working with field sales teams.Preferred qualifications:Experience in Demand Generation strategy and execution within cybersecurity, enterprise SaaS or technology companies.Experience with Marketo, Salesforce, and leading ABM platforms (e.g., Demandbase, 6Sense, Bombora, PathFactory, etc.).Ability to leverage data and analytics to drive continuous improvement in ABM programs.Ability to think big-picture, translating business objectives into actionable ABM strategies.Excellent written and verbal communication, with the ability to translate difficult concepts to diverse stakeholders.Excellent collaboration skills, with the ability to build consensus and drive initiatives across teams and regions. About the job The Google Cloud Platform team helps customers transform and evolve their business through the use of Google's global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you're as excited about building what's next as we are, Google Cloud is the place for you.As an Account-Based Marketing (ABM) expert, you will elevate our marketing strategy and drive significant growth. You will design, orchestrate, and optimize our global ABM initiatives, fostering collaboration with sales, regional field marketing, and product marketing teams.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Responsibilities Build working relationships with sales, regional field marketing, and product marketing teams, ensuring strategic alignment and seamless execution of ABM programs.Develop scalable ABM models and define a playbook for tailoring these to specific regions and industries. Nurture high-potential accounts with personalized engagement across the buying cycle.Craft compelling narratives and ABM-focused content assets attuned to different journey stages, tailor messaging to specific industries and account profiles. Design a comprehensive global ABM framework, setting the standard for aimed, high-impact campaigns.Define and track ABM success metrics, leveraging insights to continuously optimize programs for pipeline generation and business generation impact.Evaluate and recommend ABM technologies to enhance aiming, personalization, and measurement. Partner with marketing operations to roll out new capabilities.
