We're looking for a Digital Analyst to join our direct team. This individual will be responsible for performance metrics, forecasting, and site optimization for Marolina's Huk and Nomad digital businesses. This role will bring data and insights together to inform financial, operational, promotional, Omnichannel, and testing strategies. They will use data to understand customer behavior, create customer Acquisition and Retention strategies and track CLTV. Their findings will influence site and channel optimization.
Responsibilities Build comprehensive business reports and develop dashboards to "read and react" to business performance.Collaborate with business leaders to create 360 view of the customer and track CLTV. Articulate and present data analyses and learnings effectively to the team and key stakeholdersOversee measurement of KPIs and establish internal benchmarks to drive business effectivenessEvolve data-driven decision-making to influence cross-functional strategies and future season planning.Aggregate complex data to build analytical tools for ongoing modeling and business insightsConsolidate channel plans and external agency performance against internal goals.Track campaign performance and share with internal partners.Perform ad-hoc business and customer analysis.Develop a framework for test & learn initiatives that establish best practices and influence business leversManage direct media budget and invoice processing.Qualifications Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlinesHigh level of integrity, strong work ethic, and deep intellectual curiosityStrong passion for the outdoor industryStrong interpersonal skills with a collaborative DNAExperience with analytics tools - Google Analytics, TableauExpertise in Financial Modeling, Sensitivity Analysis, Regression Modeling, and A/B TestingPassionate about Data and creating a data-driven culture within organizationsGets excited about identifying key insights and using them to build actionable future recommendationsDetail-oriented, a strategic thinker that focuses on the bigger pictureExcellent interpersonal, collaboration, and communication skillsProactive & independent – always looking for ways to take initiative and improve existing processes Education And / Or Experience5-7 years experience in business analyticsB.A. or advanced degree in an analytical field (math, business, statistics) requiredExperience analyzing in retail and/or eCommerce is strongly preferredJob Type: Full-time Pay: $75,000.00 - $95,000.00 per year
Benefits: • 401(k)• Dental insurance• Health insurancePaid time off• Relocation assistance• Vision insuranceSchedule: • Day shiftWork Location: In person