Job Description
We have an exciting opportunity for a Digital Content Specialist at UL Research Institutes, based in our Marietta, GA office.
The Content Specialist creates a deep understanding of content strategy and develops, curates, and manages high-quality content across various digital and traditional platforms and adapts to evolving industry trends.
The Content Specialist's focus is to engage and educate the target audience while effectively conveying Chemical Insights Research Institutes (CIRI) scientific findings, brand message and values.
Underwriters Laboratories
At UL Research Institutes, we wake up every day with a common purpose: to make the world a safer, more secure and sustainable place.
Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth.
We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence.
UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change.
Satisfying?
Yes.
Exciting?
Absolutely!
Chemical Insights Research Institute (CIRI):
The Chemical Insights Research Institute (CIRI) advances UL Research Institutes' public safety mission by promoting safe and healthy working, learning, and living environments through scientific chemical insights.
CIRI's research and initiatives let people around the world know what chemicals are in the air we breathe and how they affect human health and the planet.
CIRI shares its research and knowledge through information and application tools with leaders in the scientific, business, and policy communities to raise awareness of human health risks stemming from emerging technologies.
To learn more, visit: chemicalinsights.org/.
What you'll learn & achieve:
As the Content Specialist, you will play a key role in the rapid growth of UL as you:
Produce compelling and relevant written and multimedia content, including articles, web content, blog posts, and more.
Develop content that aligns with the brand's tone, style, and messaging guidelines.
Write about complex science-related topics and work with scientists and communications team to produce timely, interesting, and compelling bylines that readily convey the importance of the work.
Collaborate with the communications team to create visually appealing graphics and images that enhance content effectiveness.
Contribute to the development of the content strategy and calendar, ensuring a consistent and cohesive brand narrative by conducting thorough research to identify industry trends, audience preferences, and competitor activities, and incorporate findings into the content plan.
Monitor and optimize existing content for search engine visibility and user engagement.
Collaborate with cross-functional teams, including marketing, design, and science teams, to ensure content aligns with overall business goals and campaigns.
Work closely with subject matter experts to create accurate and authoritative content.
Perform other duties as assigned.
What makes you a great fit:
While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes: Excellent writing and editing skills, with a keen eye for detail and grammar.
Proficient in the Associated Press Style, American Chemical Society Style Guidelines or other research styles guides as directed.
Familiarity with peer-reviewed journals Ability to translate scientific findings in a way that is understandable to a range of audiences.
Creative mindset with the ability to think outside the box and suggest innovative content ideas.
Analytical skills to interpret content performance data and make data-driven decisions.
Strong organizational and project management skills, capable of handling multiple tasks and deadlines.
Ability to work independently and collaboratively in a fast-paced environment.
Experience with graphic design tools and basic video editing is a plus.
Experience and Education Requirements Bachelor's degree in marketing, communications, journalism, or equivalent combination of education and experience.
Minimum 4 years of experience in content creation, ideally within a digital marketing or content-focused role.
Experience publishing and managing social media, preferred.
Learn More:
UL Research Institutes is a nonprofit organization dedicated to advancing safety science research through the discovery and application of scientific knowledge.
We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies.
We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders.
Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.
Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission.
We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world.
To learn more, visit our websites UL.org.