Universal Windows Direct - Digital Marketing Coordinator – Digital Ads The Digital Marketing Coordinator-Digital Ads is the executor of the SEM campaigns and is responsible for creating, launching, and managing the ads on various platforms, including but not limited to Google Ads, Bing Ads, and Facebook Ads. The Digital Marketing Coordinator-Digital Ads conducts keyword research, writes ad copy, sets bids and budgets, selects targeting options, and monitors the performance and quality score of the ads. The Digital Marketing CoordinatorDigital Ads also performs regular testing, analysis, and optimization of the ads, based on the data and feedback from the Digital Marketing Manager and analytic tools.
- Conducting and reviewing keywords, audiences, bids, and management-—monitoring budgets for all active campaigns.
- Ensuring ads are targeted to the most relevant audiences/search queries/etc. while researching new audiences.
- Implementing new digital advertising platforms that have the potential to move the needle, and overseeing the testing, tracking, and reporting on those tests.
- Ad copywriting for PPC and social ads.
- Compiling detailed, easy-to-read reports; finding insights, and suggesting solutions based on those reports.
- Management of third-party vendors for paid search.
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members.
Successful Candidates Will Have Experience With:
- Proven success managing paid campaigns across Google, Facebook, and other platforms.
- Performance marketing, conversion rate optimization, and online customer acquisition
- Current trends and best practices in search engine marketing
- Website analytics tools (e.g., Google Analytics)--SEO knowledge is a plus!
- Strong analytical skills and experience generating performance reports
- Familiarity with A/B and multivariate experiments
- Ability to work independently and as a team.
- Problem-solving in a variety of situations.
- Ability to own projects—making sure they get done correctly and on time.
- 3-5 years of SEM/PPC experience
- Bachelor's degree in business, marketing, or communications
- Experience with other lead-gen organizations—nice to have Essential Attributes
- Driven: Takes a task head-on and isn't afraid to learn from mistakes.
- Positive: Creates an experience people can't forget.
- Detailed-orientated: Able to think strategically to respond to business demands.
- Strong communicator: Has a proven ability to communicate effectively. Compensation And Benefits
- Competitive Salary + bonus opportunity
- Medical, Dental, and Vision Insurance plus HSA contribution
- Supplemental Insurance
- 401(k), matched by UWD
- Flex Time Off + Paid Parental Leave
- Hybrid work environment
- Growth potential
UWD is an Equal Employment Opportunity Employer #INDUWDC
