Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence, and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
JOB DESCRIPTION
The Digital Marketing VP, E*TRADE, will help define and drive the etrade.com roadmap and execute online experiences that drive prospects to open an account. This person will also ensure the public site reflects our evolving brand and expanding product set.
The VP will interact with a diverse set of people solving tough problems, challenge the status quo, and figure out how to best connect the full prospect experience across other digital prospect and client Morgan Stanley Wealth Management properties.
RESPONSIBILITIES
• Help set the vision for etrade.com (public) digital experiences that drive engagement with high traffic areas of the site and increase conversion through online account openings.
• Partner with Media Team, Creative Services, Product Marketing, and Marketing Operations to build landing pages that support external offers and campaigns.
• Partner with Data & Analytics to rigorously track and monitor website performance and user behavior to recommend strategies that will drive engagement and conversion.
• Drive a robust test-and-learn agenda, making decisions based on data and user feedback, and defining enhancements (and new tests) based on past learnings.
• Oversee the intake, scoping, and execution workflow of digital marketing and prospect acquisition activities in partnership with cross-functional internal stakeholders.
• Drive web personalization strategies to elevate experiences for our target audiences.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
QUALIFICATIONS
• BA/BS degree with MBA a plus.
• Minimum of 8-10+ years of digital marketing experience, concentrated on site marketing and preferably in financial services.
• Demonstrated experience with managing and implementing digital marketing initiatives that will scale to support the requirements of a growing organization.
• Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development.
• Prior experience managing both direct and indirect reports on cross functional teams.
• Comfortable working with ambiguity and driving change; must be able to work in a fast-paced environment.
• Experience with Adobe Experience Cloud, including Adobe Analytics.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Expected base pay rates for the role will be between $110,000 and $185,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.