Job Summary:
The Digital Inbound Marketing Manager/SEO (Search Engine Optimization) and LLMO (Large Language Model Organisation) Specialist isresponsibleforanalyzingindividualpages and the overall structure of netapp.com to find opportunities and improve the overall search performance across traditional and AI powered search engines. Search Managers work across multiple revenue teams tosupportgrowth strategies for marketing, including the content team, product and solution marketers, and the user-experience designers.
Ideal candidates are data-driven and creative thinkers who use SEO and AI (Artificial Intelligence) best practices to conduct on-page optimization. The work spans a variety of workloads including new keyword research, code additions and schema reworks when necessary,strategicdirection on the site's information architecture, and copy rewrites to ensure that the pages are best-suited for our audiences.
Our goal is to build the most performant site within our industry, with logical and informational content that both ranks well in search and educates the user on site.
Job Responsibilities:
Outline and communicate structural page improvements to revenue teams
Identify powerful keywords and technologies for driving valuable traffic to netapp.com pages and improve SERP performance
Utilize AI and LLMO resources to support SEO strategies and track their success
Stay up-to-date with SEO/LLMO best practices and regularly audit the storage-space ecosystem for content, technical, and on-page opportunities
Collaborate with stakeholders and educate them on best practices and current strategies
Utilize tools like Adobe Analytics, Google Search Console, Ahrefs, SEMrush, and AI content resources
Job Requirements:
8+ years of experience insuccessfullydeveloping and executing organic SEO campaigns in the B2B space
Interest and experience in creating performant content for LLMs, including Google Gemini and Perplexity AI
A thorough understanding of search engine algorithms and ranking methods with a willingness tocommunicatethese with stakeholders
Experience with SEO industry programs, such as Google Analytics and Ahrefs
Strategicknowledge of keyword research best practices and the "think-on-your-feet" ability to change strategies "live"
Comfortableanalyzinghigh volumes of data on a daily basis
Experience with other aspects of marketing, such as content creation or social media marketing is a plus
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Compensation:
The target salary range for this position is $141K - $198K. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.