We are looking for a Marketing Manager, Digital to lead and align strategic marketing initiatives that result in effective brand, promotional and product marketing plans that expand brand relevance, create engagement, increase consideration, and drive sales. The ideal candidate for this role is a digital marketing expert with a proven track record of success in planning, executing, and analyzing campaigns across various channels. They thrive in collaboration, effectively communicating with internal and external stakeholders, and possess strong leadership skills to manage cross-functional teams. Additionally, they leverage data insights to inform strategy, embrace change and innovation, and advocate for the implementation of the latest digital marketing trends.
· Consult with marketing partners to understand their marketing objectives and translate into impactful digital marketing strategies and plans. Lead discussions on digital best practices, campaign planning and capabilities. Analyze the performance of activity and recommend optimizations to help realize business goals.
· Develop and execute comprehensive digital marketing campaign plans, working with cross-functional teams on audience identification, channel mix recommendations, asset planning, and successful metric tracking.
· Lead and manage paid search strategy and execution in collaboration with a third-party agency overseeing all paid search campaigns for brand, go to market, and awareness campaigns. Collaborate with other business units within the enterprise on paid activity to prevent overlap.
· Manage digital marketing projects across cross-functional teams including product, brand marketing, creative, and centralized digital teams to ensure seamless campaign execution.
· Manage and streamline information flow across product marketing, content, creative, and centralized digital teams to execute integrated cross-channel campaigns.
· Partner with product and brand marketing teams to define digital customer journeys and oversee creation of campaign assets.
· Own communication of cross-channel digital marketing strategies, oversee execution, collaborate with stakeholders, and provide data driven KPI summaries (post-launch) to optimize performance and measure success.
· Leverage data insights to connect analytics to execution, challenge the status quo, and advocate for implementing emerging digital capabilities to increase brand awareness.
· 5+ years of experience in digital marketing campaign planning and execution (preferred).
· 1-2 years of experience with Search and SEM.
· Undergraduate degree in marketing, analytics, or related field.
· Expert in gathering and analyzing data from various platforms (including Google Analytics, Google Search Console, Google Ads, and dashboards in Data Studio) to identify trends and opportunities, form the basis for detailed insights and smart digital recommendations.
· Experience working with cross-functional teams and leading project management.
· Experience in working with technical team members (i.e. product owners and developers) to execute digital projects and campaigns.
· Must be able to self-direct own activities utilizing effective time management and planning skills.
· Strong leadership and consensus-building skills, coupled with a commitment to ongoing personal and professional development.
· Demonstrates a curiosity for, and an ability to, rapidly learn new concepts and acquire new skills.
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities. You also belong to one of America's Top 20 Large Employers of 2024 , according to an exclusive ranking by Forbes Magazine. owned and -led window and door company, you belong to a community full of opportunities.
For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more! A few unique offerings include:
$300 annual wellbeing account to spend on whatever makes you happy + healthy Better Living Day! (a paid day off to go have some fun)$$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success Giving at Marvin - join coordinated volunteer opportunities Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship When you belong to the Marvin team, it's all part of the package. Apply today! This job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.
