**Job Title: Digital Marketing Manager - Remote Work**
**Company: Starbucks**
**Location: Austin, Texas, US**
**Job Type: Part-time**
**Seniority: Entry Level**
**Years of Experience: 1**
---
**Job Description:**
Starbucks is seeking a passionate and confident Digital Marketing Manager to join our dynamic marketing team. This entry-level, part-time remote position offers an excellent opportunity for an individual looking to kickstart their career in digital marketing while contributing to a globally recognized brand's mission.
As the Digital Marketing Manager, you will play a crucial role in shaping our online presence and engagement strategies across various platforms. You will be responsible for developing, implementing, and optimizing marketing campaigns that align with Starbucks' brand values and objectives.
---
**Key Responsibilities:**
1. **Campaign Development & Management**
- Assist in the creation and execution of innovative digital marketing campaigns that promote Starbucks products, services, and initiatives.
- Monitor and report on campaign performance metrics to measure success and provide insights for continuous optimization.
2. **Content Creation & Strategy**
- Create engaging and relevant content for various digital channels, including Social Media, Email Marketing, and the Starbucks website.
- Work with cross-functional teams to develop content strategies that resonate with target audiences and enhance brand visibility.
3. **Social Media Engagement**
- Manage Starbucks' social media accounts by posting regularly, engaging with users, responding to comments, and fostering a community around the brand.
- Analyze social media performance to identify trends, opportunities, and areas for improvement.
4. **Data Analysis & Reporting**
- Utilize analytics tools to monitor website traffic, social media engagement, and campaign effectiveness, translating data into actionable insights.
- Prepare weekly and monthly reports to track key performance indicators (KPIs), share insights with the marketing team, and make data-driven recommendations.
5. **Collaboration & Teamwork**
- Collaborate with the broader marketing team, including sales and product development, to align digital marketing efforts with overall business objectives.
- Participate in brainstorming sessions and contribute creative ideas to enhance marketing initiatives and overcome challenges.
6. **Trend Monitoring & Research**
- Stay informed on emerging digital marketing trends, technologies, and best practices to ensure Starbucks remains a leader in the industry.
- Conduct competitor analysis and market research to identify opportunities for growth and innovation.
---
**Requirements:**
- **Education & Experience:**
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 1 year of relevant experience in digital marketing or a related role (internships included).
- **Technical Skills:**
- Proficiency in digital marketing tools such as Google Analytics, social media platforms, email marketing software, and content management systems (CMS).
- Understanding of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising strategies is a plus.
- **Personality Traits:**
- **Confident:** Possess the ability to present ideas assertively and engage with stakeholders across various levels.
- **Passionate:** Exhibit a genuine enthusiasm for marketing, Starbucks' products, and fostering customer loyalty.
- **Soft Skills:**
- **Decision-Making:** Ability to make informed decisions quickly that benefit marketing strategies and the overall brand vision.
- **Teamwork:** Collaborate effectively with team members and departments, contributing to a positive working environment.
---
**Benefits:**
- Medical coverage for eligible employees
- Access to free food and beverages during shifts
- Relocation allowance for candidates willing to work in Austin, Texas
---
**Working Environment:**
At Starbucks, we embrace a culture that challenges norms and encourages bold thinking. We strive to empower our team members to think creatively and innovatively while working together towards a common goal.
---
**Application Deadline:**
All applications must be submitted by **October 22, 2024.**
---
**Equal Opportunity Statement:**
Starbucks is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds and experiences.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
