**Job Title: Digital Marketing Manager - Work from Home**
**Company:** DraftKings
**Location:** Indianapolis, Indiana, US
**Job Type:** Part-Time
**Seniority:** Entry Level
**Years of Experience:** 0
### Job Description:
DraftKings is seeking a motivated and creative individual to join our team as a Digital Marketing Manager. This entry-level, work-from-home position offers a unique opportunity to dive into the fast-paced world of digital marketing within the sports and gaming industry. As a Digital Marketing Manager, you will be responsible for assisting in the development and execution of our digital marketing strategies to drive brand awareness and customer engagement, while contributing to the overall growth of the business.
### Key Responsibilities:
- **Campaign Development and Execution:** Collaborate with the marketing team to create and implement digital marketing campaigns across various platforms, including social media, email, and search engines.
- **Content Creation:** Assist in the development of engaging content for blogs, social media, email newsletters, and website updates that resonate with our target audience and align with our brand voice.
- **Social Media Management:** Monitor and manage DraftKings' social media accounts, including creating posts, engaging with followers, and analyzing performance metrics. Develop strategies to increase follower engagement and grow our online community.
- **SEO and SEM Strategies:** Support the enhancement of our online visibility through SEO optimization and SEM strategies by conducting keyword research, on-page optimization, and managing pay-per-click campaigns.
- **Data Analysis and Reporting:** Analyze campaign performance data and traffic trends using analytics tools to provide actionable insights and recommendations for future campaigns.
- **Collaboration and Coordination:** Work closely with the design, content, and sales teams to ensure consistent branding and alignment of marketing initiatives and activities.
- **Market Research:** Conduct market research to identify new trends, audience preferences, and competitive insights to inform marketing strategy and brand positioning.
- **Customer Engagement:** Assist in creating and implementing customer engagement tactics to build and maintain strong relationships with our audience through personalized communications and targeted promotions.
### Requirements:
- **Education:** Bachelor's degree in Marketing, Communications, or a related field is preferred but not mandatory for entry-level candidates.
- **Personality Traits:**
- **Confident:** Comfort with presenting ideas clearly and effectively to team members and stakeholders.
- **Independent:** Ability to work autonomously in a remote environment, managing time and resources efficiently.
- **Soft Skills:**
- **Persuasion:** Strong persuasive communication skills to convey marketing messages effectively and encourage customer engagement.
- **Teamwork:** Collaborative spirit with the ability to work well with cross-functional teams, fostering a positive team environment.
- **Technical Skills:** Familiarity with digital marketing tools and platforms (such as Google Analytics, Social Media Management tools, and SEO tools) is a plus but not required for beginners.
- **Availability:** Flexible schedule accommodating part-time hours, with the ability to meet deadlines and manage multiple tasks effectively.
### Benefits:
- Visa sponsorship for eligible candidates.
- Relocation allowance for qualified applicants.
- Comprehensive dental insurance.
### Working Environment:
At DraftKings, we believe in recognizing and rewarding our team members based on performance and merit. We foster an inclusive culture where creativity and innovation are encouraged, and every voice is valued.
### Application Deadline:
Please submit your application by **September 29, 2024**.
### Equal Opportunity Statement:
DraftKings is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us in shaping the future of digital marketing at DraftKings! We look forward to receiving your applications.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
