Digital Marketing Operations Specialist
Are you passionate about digital marketing and skilled at transforming online engagement into powerful strategies? Do you have a knack for blending legal knowledge with innovative, data-driven marketing techniques? If so, we'd love to hear from you!
About Us
At our firm, we are dedicated to defending clients against traffic violations, DUIs, and criminal charges with a blend of expertise and tenacity. Known for our aggressive defense strategies, we prioritize client satisfaction and success. Our team is committed to guiding clients through their legal challenges with clear communication and tailored support, ensuring they feel informed and empowered at every step.
As we expand our services and outreach, we are looking for a Digital Marketing Operations Specialist to enhance our digital presence and drive growth. This role is crucial in optimizing our marketing strategies, ensuring our message resonates with potential clients, and boosting our digital engagement.
Your Role
As our Digital Marketing Operations Specialist, you will:
Drive Revenue: Leverage marketing data analytics to identify opportunities for revenue growth. Implement strategies to optimize leads, conversion rates, and overall case quality.
Develop & Monitor KPIs: Set and track key performance indicators to measure the success of marketing efforts, focusing on metrics like cost per lead, lead source effectiveness, and ROI.
Analyze Marketing Data: Dive into data from Google Ads, Local Service Ads, and Display campaigns to assess performance and inform future strategies.
Create Data-Driven Strategies: Develop and execute marketing plans based on insights, targeting demographics effectively to boost client acquisition and engagement. Continuously refine strategies to maximize ROI.
Collaborate Across Teams: Partner with sales and marketing to seamlessly implement initiatives. Foster a collaborative environment to ensure cohesive and impactful marketing efforts.
Manage Vendor Relationships: Work with external vendors to coordinate campaigns, monitor performance, and refine strategies based on analytics.
Optimize Lead Follow-Up: Develop a structured process for timely and effective lead follow-ups to maximize conversion rates.
Manage Email Campaigns: Design and oversee email drip campaigns, segmenting lists and tailoring content to nurture leads and maintain client engagement.
Evaluate Marketing Platforms: Review and enhance our marketing tools to ensure they effectively track key metrics, recommending new platforms as needed.
Draft Engaging Content: Occasionally write blog posts and social media content, ensuring alignment with our branding and marketing goals. Collaborate with the team to create content that engages and resonates with our audience.
What We're Looking For
Experience: Proven background in digital marketing operations, with strong skills in data analytics and strategy development. Experience in the legal industry is a plus.
Marketing Expertise: Knowledge of SEO, PPC, Local Services Ads, Google Ads, brand awareness campaigns, and drip marketing. Familiarity with related metrics and strategies is essential.
Technical Skills: Proficiency in Google Workspace tools (Sheets, Docs, Meet, Drive). Experience with Clio Grow and Clio Manage is a bonus but not required.
Team Collaboration: Strong teamwork and project management skills, ensuring smooth coordination across departments and timely execution of marketing projects.
Vendor Management: Experience working with external vendors, including monitoring performance, strategy sessions, and implementing data-driven recommendations.
Content Creation: Ability to craft compelling content for blogs and social media that aligns with our brand and engages our audience effectively.
Why Join Us?
Career Growth: We support internal growth, offering opportunities for advancement, including potential progression to a Director-level role.
Empowering Culture: Join a team that values your development and encourages you to reach your full potential. We offer mentorship, continuous learning, and professional development opportunities.
Inclusive Environment: Work in a diverse, collaborative setting that values different perspectives and fosters creativity and innovation.
Community Engagement: Contribute to initiatives that make a real difference in our community, embodying our commitment to social responsibility.
Additional Perks
Comprehensive Benefits: Health, dental, and vision insurance with the company covering 70% of premiums. Benefits start the first of the month following 30 days of employment.
Retirement Plan: 401(k) with company match starting at 1%, increasing up to 3% based on tenure, effective one year after employment.
Generous PTO: 15 days of paid time off, plus 5 sick days and 7 company holidays annually.
Professional Development: Continuing education and training to support your career growth.
Flexible Work Environment: Enjoy remote work flexibility from anywhere in the U.S.
Team Engagement: Participate in quarterly activities, community outreach, and receive company swag. Enjoy an annual in-person team gathering to foster unity.
Incentives: Eligible for an annual bonus and additional incentives based on KPIs.
Join Us
Your role as a Digital Marketing Operations Specialist is more than just a job—it's an opportunity to shape our digital presence and client engagement strategies. Your skills will be pivotal in helping us turn legal challenges into victories, built on trust, dignity, and respect.
If you're ready to join a team that values innovation, compassion, and excellence, we invite you to apply today. Help us make a real difference, transforming lives and communities through exceptional legal services.
To Apply
Click the "Apply" button and submit your application on our recruitment page. For any questions, please email us. We kindly ask that you do not reach out through other contact methods.
Recruiters, please do not contact us.
We look forward to welcoming you to our team!
Employment Type: Full-Time
Salary: $ 40,000.00 96,000.00 Per Year
