job requisition id JR24111406
Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you. The opportunity: Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.
We are looking for an innovative and curious marketing leader to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.
What motivates you? You obsess about customers, listen, engage, and act for their benefitYou think big, with curiosity to discover ways to use your agile mindset and enable business outcomesYou thrive in teams, and enjoy getting things done togetherYou take ownership and build solutions, focusing on what mattersYou do what is right, work with integrity and speak upYou share your humanity, helping us build a diverse and inclusive work environment for everyoneWe are looking for someone with: 7+ years of experience within a digital marketing environment, specifically in-platform buying experience across all digital media channels.At least 5 years of management experience, proven experience mentoring and managing a team, preferably in a multi-cultural environment.Agency and financial services experience preferred.Hands-on experience with web analytics platforms (e.g., Google/Adobe Analytics) and media buying platforms (e.g., Google Marketing Platform, Facebook, LinkedIn), including tags and pixels.Ability to work across a multitude of campaign types and regions, including experience working with offshore teams.Experience managing partner relationships (tech/inventory/data).Google and Meta certifications preferred.Exposure to third-party measurements and ad verification vendors such as Moat, IAS, or DoubleVerify is a plus.Strong analytical skills with experience in data analysis and reporting.Possess strong and up-to-date knowledge of the digital media landscape, including tech, inventory & data players, and best practices.Technical understanding of marketing technologies and marketing automation principles.Strong experience setting up processes and best practices.Business-level English, both written and spoken.On the job you will: This role is responsible for ad operations across our businesses in North America, under the guidance of the AVP, Global Head of Demand Generation & Marketing Measurement.Lead the advertising operations team to deploy sophisticated ad campaigns, programs, tools, and platforms best suited for the business.Provide guidance and support on best practices in-platform setups and regularly review platforms to ensure ongoing implementation and optimization.Regularly analyze data, prepare recommendations, and perform periodic optimizations to ensure advertising campaign success.Identify, establish, and implement best practices for campaign set-up, optimization, measurement, and reporting.Develop and manage an end-to-end platform vision and multi-year roadmap in partnership with the business, integrating and standardizing existing marketing technology stacks.Facilitate regular communication with leadership on platform vision and progress, and champion platform adoption to ensure all staff incorporate the martech stack into all marketing activities.Manage and support integrations with Google Analytics 4 (GA4) for conversion-based optimizations and support the implementation of new ad-tech solutions.Serve as the main point of contact within the department for the rest of the business teams.Develop and maintain relationships with third-party advertising and marketing technology vendors and service providers.Support the team with ongoing training related to in-platform activity and keeping the team up to date on the latest trends and product changes.Oversee vendor management and own relationships with third-party DSPs.Troubleshoot ad-serving technical issues, delivery investigations, and third-party media issues.Our commitment to you: Our mission; to be a part of making Decisions Easier and Lives BetterA leadership team dedicated to your growth and successA bold ambition and set of goals to be a leader in driving transformation in our industryOur best. Every day.Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today. #LI-hybrid
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