Director, Data Science, Audience SolutionsPublicis Groupe Published 09 Sep 2024
Share this job Chicago, IL, USA
$155,000-$165,000 annually.
Full Time
Role Highlights Python
Critical Thinking
Data
Operations
Data Science
Tools, Libraries and FrameworksDescription Zenith is focused on leveraging the Epsilon data platform to enhance personalization while maintaining privacy compliance. The role involves establishing an audience strategy that supports Verizon's various brands. Responsibilities include collaborating with strategy and investment teams to activate custom audiences and managing audience insights for campaign effectiveness. This position requires a proactive mindset and the ability to work across multiple teams to drive value and results.
Required Qualifications and Skills The ideal candidate should have over five years of experience in direct marketing, particularly in audience segmentation and personalization within consumer products. They must exhibit strong critical thinking skills and the ability to manage workflows involving multiple stakeholders. Proficiency in Python and SQL, along with experience with audience analytics and campaign reporting, is essential. The candidate is expected to be self-motivated and service-oriented, with a proven history of successful client interactions.
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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.Facebook: http://www.facebook.com/publicisgroupeTwitter: @PublicisGroupeYoutube: http://www.youtube.com/publicisgroupeWebsite: www.publicisgroupe.com
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