Director, Demand Generation Apply
Locations: Hybrid - Santa Monica, CA
Time Type: Full time
Posted on: Posted 2 Days Ago
Job Requisition ID: R002891
TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. We accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. Today, private practice doctor's offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect.
TigerConnect is looking for a creative, hands-on marketer with a successful track record in demand generation and account-based programs targeting new and existing customers. The Director, Demand Generation leads our Demand Gen team – planning & executing data-driven, multi-touch B2B marketing programs from end-to-end (strategy, development, execution, reporting) leveraging both inbound and outbound tactics.
Ready to take your career to the next level? As a key player in our demand generation team, you'll own the strategy—managing budgets, selecting targets, and creating impactful offers that drive results. You'll lead the charge on crafting innovative campaigns, optimizing our sales alignment, and using cutting-edge web technologies to fuel lead generation.
This role works in partnership with multiple disciplines to drive demand, including sales, customer marketing, client success, revenue operations, and product marketing.
What You'll Be Doing: Manage a team of Digital Marketing and Demand Gen professionals Create and manage an end-to-end campaign strategy to drive demand Manage key channels including paid search, SEM/SEO, display, retargeting, website, events, webinars, and account-based marketing Develop and execute outbound demand generation and account-based marketing programs to drive revenue through our direct sales teams Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities Follow TigerConnect's end-to-end lead management process in conjunction with sales operations and marketing operations Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and sales cycle length Evaluate, select, and manage 3rd party vendors that contribute to demand creation programs Set up marketing tracking mechanisms to capture engagement and account/contact scoring Juggle multiple projects in a dynamic, high-pressure environment Manage and adhere to Digital Programs budget What You Bring: BA or BS degree in marketing or related business degree 5+ years of experience managing a high performing Digital Marketing and Demand Gen team 8+ years' experience in a fast-paced demand generation environment, ideally with an enterprise B2B SaaS product 5+ years of B2B digital/inbound/outbound marketing experience Experience with lead management tools like Marketo, Pardot, Eloqua, or similar Experience working in an environment that relies on Salesforce as its CRM Marketing automation, website content management, website CRO & analytics, and business intelligence skills Proven record of supporting sales to meet or exceed pipeline and revenue targets Demonstrated skills in positioning and differentiating products and services Experience managing a budget for both project and vendor spend Health technology background is a plus How We Pay: We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities We are targeting a base salary from $102,700 - $229,000 You will also be able to participate in our annual corporate bonus program Perks & Benefits We Offer: Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match Focus on your well-being through our wellness reimbursement program and company-wide wellness days Our flexible time off lets you work hard and play hard—on your schedule Join a mission-driven team committed to making a real impact in the world of healthcare TigerConnect is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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