Position Summary
Reporting to the VP, Digital Marketing, The Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising roles. The team is responsible for the design, functionality, and lead generation capabilities of the website, inbound digital marketing channels for the organization's largest business unit, and for providing thought leadership and consultation to other digital marketing professionals across the enterprise.
The Director, Channel Optimization is responsible for determining the approach, building the team, defining processes, and identifying technology required to make data-informed, business-driven, and user-centric decisions about corporate digital properties. The candidate will align the team's roadmap to the overall company strategy, ensuring that the right solutions are assessed, developed, and deployed. She/he must be able to work collaboratively across different teams/departments/business units to champion solutions and guide thought processes in a positive manner. The candidate must be passionate about digital technology and stay up-to-date with the latest trends/tools, and, have a proven track record of delivering innovative solutions employing those tools.
Key Responsibilities
Responsible for the design, functionality, and lead generation capabilities of the corporate website
Responsible for inbound digital marketing channels for the organization's largest business unit
Manages the day-to-day activities of team members, including performance management and providing design/content/technical input
Develops team roadmaps based on company objectives, user needs, and technical constraints/opportunities
Builds and governs the programs, structures and tools necessary for data-driven, user-centric decision-making
Mentors and facilitates the career progression of team members
Conducts business reviews with other business unit marketing partners to present their web analytics/site performance and understand their marketing goals
Evaluates processes and identifies opportunities to drive results through improved efficiencies and improved workflow
Develops testing strategies to improve and validate designs and functionality
Oversees user-centric programs including voice of customer, user research, and optimization
13+ years of relevant experience and 6+ years leading web, product development, or inbound marketing teams.
Education
BA or BS degree or equivalent experience.
Critical Skills
6+ years leading web, product development, or inbound digital marketing teams
Solid understanding of user experience, analytics, web content development, and marketing operations, ideally with significant hands on experience in at least one of those areas
Ability to develop strong relationships with business leaders and contributors from other teams, and to guide team members with differing opinions towards a shared goal, in a positive, collaborative manner
Exceptional problem-solving and analytical skills based on qualitative and quantitative data
Track record of leading digital innovation
Implementation of an enterprise-level optimization program
Experience with Jira, Salesforce, Google, Adobe Experience Manager, Brightedge, Pardot and Marketo high desired
Additional Skills
Experience working in the B2B or B2BC, healthcare space highly desired
Experience building and managing an enterprise marketing operations program
Working Conditions: Environment
Traditional office environment
Physical Requirements
Large percent of time performing computer-based work is required
Seniority Level
Director
Public Relations & Communications
Marketing & Advertising
Graphic Design
Employment Type
Full-time
Job Functions
Marketing
Health Care Provider
TO APPLY
Please forward resume and compensation requirements to Roxanne Miller at ********
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