Director, Digital Marketing

Delaware North Boston Holdings is hiring a Digital Marketing Director to join our team at TD Garden located in Boston, Massachusetts. As the Digital Marketing Director, you will use your knowledge of email marketing and analytics to oversee our CRM and email marketing initiatives to drive our customer engagement, acquisition, retention, and revenue growth. If you seek a role that oversees all aspects of our CRM, retention, loyalty, and email efforts, and collaborating with digital marketing teams and executives, apply now.  Pay Benefits  At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 
Medical, dental, and vision insurance 401(k) with up to 4% company match  Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts Develop and execute CRM and email marketing strategy in line with business objectives. Implement and optimize marketing automation and CRM platforms. Lead multi-channel campaigns such as email, direct mail, SMS, push notifications, etc. Utilize customer data for segmentation and personalization. Manage email marketing team and vendor relationships. Track performance metrics, manage budgets, and collaborate cross-functionally. Bachelor's degree, or equivalent business experience required along with previous experience in web development, design, or digital marketing. A minimum of eight years of successful CRM and email marketing experience. Expertise in email marketing best practices and database strategies. Strong leadership and communication skills, adept at coaching teams. Effective multitasking and prioritization abilities. Analytical mindset with problem-solving skills. Proven track record in project management and driving digital transformation.