The Director, Digital Marketplaces Strategist plays a pivotal role in orchestrating highly impactful and tailored marketing campaigns within the dynamic landscape of online marketplaces. With an adept understanding of platforms like Amazon, Walmart, and Target, they lead strategic initiatives to optimize brand visibility and drive sales volume across diverse channels. Their strategic vision and leadership accountability enable them to proactively assess client needs, formulate innovative solutions, and foster enduring partnerships. Through advanced reporting and analytical proficiency, they derive actionable insights, staying abreast of vertical trends to refine strategies and enhance performance continually. Conducting regular client performance reviews, identifying new opportunities, and mentoring junior team members, they embody excellence in client management, innovation, and strategic execution, driving unparalleled results and fostering growth both within the team and for clients.
\n What you'll do:Employ outstanding communication skills, both verbally and in writing, to foster enduring and productive relationships with clients and partners. Ensure seamless collaboration and understanding throughout all interactions. Harness an in-depth comprehension of the Marketplace ecosystem to spearhead, construct, propel, and optimize high-impact marketing campaigns across diverse platforms such as Amazon Ad Console, DSP, Walmart, Target, and beyond.Exemplify accountability and ownership by proactively evaluating innovative solutions tailored precisely to each client's distinctive business objectives and challenges. Demonstrate strategic leadership in navigating complex scenarios. Implement daily reporting mechanisms to bolster clients' KPIs. Confidently decipher trends and provide data-driven recommendations grounded in robust digital marketing analytics within the marketplace domain. Seamlessly integrate a comprehensive understanding of vertical and categorical trends, discerning their impact on the overarching narrative within the marketplace. Utilize insights to refine strategies and enhance outcomes.Conduct in-depth weekly, monthly, and/or quarterly reviews with clients to meticulously examine trends, performance metrics, and introduce innovative advertising strategies aimed at maximizing results.Proactively unearth new marketing avenues and devise inventive methods to repurpose existing strategies across Amazon and other platforms. Foster brand awareness and drive sales volume, both on and off Amazon.Provide adept coaching, mentorship, and task delegation to junior team members on collaborative accounts. Foster an environment conducive to professional growth and development within the team What we're looking for:7+ years of distinguished experience in Amazon Advertising, paid eCommerce, senior media planning, or equivalent roles, demonstrating a profound understanding of marketplace dynamics and strategies.Proficiency in data analytics and strategy, showcasing the ability to derive insights and drive impactful decisions.Additional experience across diverse marketplaces such as Criteo, Walmart, Instacart, among others, adding depth and breadth to your expertise.Extensive experience in integrated media planning and strategy, demonstrating a holistic approach to campaign execution and optimization.
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