Director, Global Media

You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we're supporting our customers' financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what's possible — and we're proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
American Express' Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex's internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
We're seeking a Director of Global Media that will help our team accomplish the following:
Build global brand media campaigns that drive prospect relevance & consideration at scale, while maximizing efficiency & ROI
Act as a change agent to drive innovation & navigate the evolving media landscape
Provide holistic strategic perspective across business units & geographies globally
Instill a culture of testing, measurement, and sharing best practices across the organization
Use enterprise spend to negotiate media cost savings and first-to-market opportunities

Key Responsibilities
Lead a team driving strategy and day-to-day liaising of strategic brand campaigns across global markets
Help develop holistic communications plan and media buying strategy across all paid channels (i.e., TV/CTV, audio, social, out-of-home, and digital media)
Deliver media thought leadership and drive innovation as a subject matter authority in media
Author and present performance reports, global best practices, POVs, and planning guidelines to international and business unit partners while influencing strategy
Develop and analyze campaign performance metrics
Collaborate with internal and agency partners to develop and maintain communications (media) plans and ensure Amex is receiving best in class pricing/value for multi-market programs
Work across multiple time zones with primary points of contact with Agency-Central hubs (NY/LDN) and colleagues around the world
Maintain and communicate up-to-date records of the media budgets for all financial management & global media investment tracking requirements
Ensure team completes compliance and legal approvals for new media tactics and partner content as needed
Partner with agency and in-house SME groups on audience targeting strategy and data driven projects (e.g. measurement plans, global test & learns, segmentation)
Support teams in customer journey mapping and tracking
Enhance our technological infrastructure by assessing partner capabilities & features, future proofing our media buying approach
Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation

Minimum Qualifications
Minimum 10+ years agency/brand experience in media or communications planning, with expertise in paid digital & offline channels
Direct management & oversight of large-scale media campaigns required
Experience managing media agencies required
Global/International experience strongly preferred
Proven ability to lead through building relationships, strong partnership & collaboration, influencing, and data-driven decision making
Ability to distill down complex information into clear communications for non-media experts and sr. leadership
Solid understanding of media measurement, emerging channels, and evolving communications paradigms
Strong thought leadership and ability to breakthrough at the marketing table, challenge the status quo, and defend media principles
Detail-orientated, with outstanding project management & accountancy skills (handling timelines, processes and media implementation needs)
Self-starter and problem solver who thrives in a rapidly changing, dynamic environment
Ability to work autonomously as well as collaborate effectively with others and build positive relationships across a large organization
Infectious curiosity and passionate about innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Bachelor's degree

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees -Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.