GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek's Breakthrough Media Agency of the Year. We work with Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week. As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here. We are seeking a results-driven, goal-oriented Director, Integrated Investment. In this role, you will be responsible for the management of all day-to-day strategic integrated buying activities of the client's national video investment.
\n What you will be doing:Leading investment strategy and activation across Linear, Streaming and OOH for Multiple Advertisers.Developing strategic approaches by analyzing both historical media performance and business data that will help deliver against client's objectives.Working alongside your team to optimize plans to reach KPIs and develop forecasts across channel.Managing a team, overseeing costs, budgets, buy sheets, systems including Media Ocean, DCM, DAR, IAS, oversee delivery, and any other day-to-day items that pop upWorking seamlessly with senior-level planning, digital, paid media leads to ensure client deliverables meet or exceed expectationsEnsuring that proper digital contracts are in place, evaluating and understanding IO terms and notesIdentifying opportunities to increase media investment and take advantage of innovative market partnershipsMonitoring and reporting on campaign performance – understanding and effectively communicating digital value propositions, tech, and processes as it relates to the growth of current and new business clientsReviewing all client deliverables for quality, ensuring that recommendations and work product are of the highest excellenceNegotiating media proposals and pricing with vendors Who you are:Strategic problem solver who thrives on data informed decisioning.Strong negotiation skills across media (linear and digital)Strong knowledge and experience with linear, digital video/FEP/OTT/CTV, OOHExperience and expertise in negotiating both upfront and scatter deals as well as the digital RFP processDetailed awareness and understanding of the media landscape, trends, challenges, and measurement optionsSolid understanding of and ability to use daily dashboards and pull reporting and insights for client's needs for analytics/budget and impression goals: DAR, DCM, Prisma, Media Ocean OX, comScoreUnderstanding of programmatic media, DSPs, DMPs, SSPs, etc.Understanding of media math across all media types (linear, digital, social)Ability to think clearly under pressureGreat presentation skills present to clients and create decks for buysExpertise in Google Sheets, Google Slides
\n$150,000 - $185,000 a year
In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $150,000-$185,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers \nNote: Hybrid work in office is an essential function of the job. Our Commitment to Inclusion We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Our Hiring Process We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.