Museum of Contemporary Art San Diego: Director, Marketing & Communications
Department: Advancement
Reports to: Sr. Director, Development
Employee Status: Full-Time, Exempt
Primary Work Location: La Jolla
Pay Range: $86,213 - $90,750
Apply By: November 27, 2024
JOB SUMMARY: The Director, Marketing & Communications, will lead the museum's marketing strategy to enhance visibility, engagement, and attendance, while promoting the museum's mission of showcasing contemporary art and culture. This dynamic role requires a creative and analytical thinker, writer, and storyteller, with a passion for the arts; strong leadership skills; and a deep understanding of digital and traditional marketing channels. In addition, this role blends both high-level leadership and hands-on administration. In collaboration with senior leadership and key stakeholders, the Director creates and executes the museum's strategic vision, goals, and objectives.
ESSENTIAL FUNCTIONS: Strategic Planning: Develop and execute comprehensive marketing strategies to increase awareness, drive attendance, and promote exhibitions, programs, and events. Brand Management: Manage and oversee the museum's brand identity, ensuring consistency across all platforms and communications, while enhancing the museum's reputation in the contemporary art community. Digital Marketing: Lead digital marketing efforts, including social media, email campaigns, website content, and online advertising, to effectively engage diverse audiences and promote exhibitions. Content Creation: Collaborate with curators and educators to create compelling content that highlights exhibitions, artists, and programs, including press releases, blog posts, and promotional materials. Community Engagement: Build and maintain relationships with local artists, art organizations, and the community to foster partnerships and collaborations. Audience Development: Analyze visitor data and market trends to identify target audiences and develop strategies for audience engagement and membership growth. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals. Team Leadership: Supervise and mentor the marketing team, providing guidance and support to foster professional growth, creativity, and goal accomplishment. Performance Metrics: Establish key performance indicators to measure the success of marketing initiatives and report on outcomes to museum leadership. Attend and work special events, including weekends and/or after regular business hours, as needed. Follow policies and procedures to ensure a safe work environment. Other duties as assigned. KNOWLEDGE, SKILLS, AND EXPERIENCE: Proven track record of developing and implementing successful marketing campaigns. Strong understanding of digital marketing tools and analytics with experience in social media strategy. Excellent written and verbal communication skills with the ability to engage diverse audiences. Passion for contemporary art and culture with knowledge of current trends and key players in the field. Strong leadership skills and experience managing a team. Ability to work collaboratively with diverse stakeholders and build relationships within the community. Ability to perform effectively in a fast-paced environment. Bachelor's degree in Marketing, Communications, Arts Administration, or a related field, and 10 years' recent relevant experience in marketing, preferably in the arts or cultural sector, or any equivalent education and experience. Master's degree preferred.
OUR WORK CULTURE: The Museum of Contemporary Art San Diego (MCASD) provides employees with a collaborative work culture where they can combine both their love and support of the arts and work in an enriching and diverse environment, while further developing their specific professional knowledge, skills, and abilities.
ABOUT MCASD: It is an exciting time to join MCASD! Our La Jolla campus re-opened in April 2022 after a five-year expansion effort that doubled the building's overall size. We are positioned to be a cultural beacon as the region's foremost forum devoted to the exploration and presentation of the art of our time. From the coastal community of its La Jolla flagship building, MCASD provides an unprecedented variety of exhibition spaces and experiences for the community, showcasing an internationally recognized collection and a dynamic schedule of exhibitions and public programs.
INCLUSION, DIVERSITY, EQUITY, AND ACCEPTANCE: MCASD is committed to the diverse and full inclusion of all qualified applicants. We welcome individuals from all backgrounds and experiences. Studies show that people from underrepresented backgrounds and/or identities apply to positions only when they are confident that they meet 100% of the qualifications. We'd like to change that dynamic, so we don't miss out on great candidates. If you have equivalent skills, experience, and/or education relevant to the job and are willing to learn, we value your expertise and encourage you to apply. MCASD will ensure that people with disabilities and/or qualifying medical conditions are provided reasonable accommodation.
BACKGROUND CHECKS AND LICENSING: Professional references and criminal background check.
VACCINATION STATUS: Must be fully vaccinated against COVID-19 and demonstrate proof of vaccination upon hire, unless approved for a disability or religious accommodation.
EOE STATEMENT: We thrive by supporting and celebrating our diversity as a creative and collaborative team. MCASD prohibits discrimination and harassment against individuals based on race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, reproductive health decisions, medical.
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