Director, Marketing Epkinly, Follicular Lymphoma

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
This position serves as the subject matter expert for the Follicular Lymphoma team to optimize on-market and future launch indications. Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development, with global and new product planning (upstream marketing) to full go-to-market strategy development including appropriate approval process for current and future FL indications.
The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients, winning as a team and a desire to accelerate career advancement upon success in the role.
This Headquarters position will report directly to the Head of Marketing, US Brand Lead, EPKINLY. This role will engage with appropriate cross functional areas of the Oncology IBTs (Integrated Brand Teams) in addition to the alliance governing bodies (i.e, J-IBT), with increased focus on engaging with the EPKINLY Commercial Triad, Market Access and MABI teams.
Responsibilities: Partner with Head of Marketing and DLBCL Director to identify key focus areas and deliverables with implications to EPKINLY pre-and post-launch indications and adequate of appropriation across asset.Responsible for developing and managing designated marketing strategy for a launch brand in the US oncology organization including brand and HCP strategy.Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for new indications and/or molecules.Lead, inspire and develop a team of Marketing Managers to become a high-performance brand team and oversight for field-based organization calling on practices.Lead development and execution of multiple marketing projects in a timely manner.Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand commercially.Actively engaged in the development of the ongoing strategy including gap analysis, market research plan and strategic brand plan for DLBCL indication/s.Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an ongoing basis to the marketing plan.Partner with cross-functional teams to develop product positioning and branding.Lead or support the development of the strategic business plan and the organization and synthesis of the tactical plan, including appropriate representation of all stakeholders.Manage strategy and project development of tactics that drive consideration of preferred use of AbbVie oncology products within approved indications.Evaluate the effectiveness of strategies and tactics through measurement and metrics development to ensure positive return on investment and achievement of brand objectives.Work with internal and external cross-functional groups (Legal, Regulatory, Medical, Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to ensure integration and consistency of professional business strategies and regulatory compliance of promotional materials.Manages P&L responsibilities for FL related plan to preparation of and management of annual brand budget.Qualifications
Bachelor's degree required.Relevant experience (minimum of 5 years; 10+ preferred) in a pharmaceutical/biotech setting with exposure to multiple areas of the industry (e.g., drug development and/or commercialization).Strong strategic thinking, collaboration, facilitation, and problem-solving skills.Demonstrates strong cross functional influence and leading without authority.Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.Excellent oral and written English communication skills.Experience working in a joint venture commercial partnership.Ability to work effectively in high-pressure environments to meet brand deliverables.Preferred: MBA and/or scientific background and/or Global experience.Advanced degree preferred (e.g., PhD, MBA).Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.Ability and willingness to respectfully challenge team members, functions and alliance partners, and manage conflict, in order to assess fully all opportunities, options, risks and mitigations.Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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