Summary of Duties Responsible for business development for skilled nursing business line using independent judgment and discretion. Direct admission process between physicians, other referral sources, and the facility staff to efficiently evaluate and admit residents. Develop marketing strategies for referral source development. Secure and process all admission agreements.
Essential Job Functions Develop marketing plan for skilled nursing business line. Plan and coordinate special events and outreach marketing activities for purposes of business development. Screen/assess all appropriate referrals for admission and discusses potential for admission with the staff. Direct and process admissions and serve as the liaison to referral sources. Develop a system for coordinating and monitoring referrals. Complete and submit marketing reports as requested. Coordinate admissions and discharge with necessary staff to ensure a smooth flow of information and activity. Serve as initial point-of-contact for all referrals/inquires. Secure and process admission agreements. Handle referrals, tours, and telephone inquires. Provide input to marketing material development and ensure an adequate supply is maintained. Work with Business Office to ensure accurate compilation of daily occupancy reports, posting of data on occupancy board and maintenance of an actuate census count by payor source. Maintain an inquiry tracking system to ensure follow-up and disposition for all inquiries. Maintain an accurate record of available beds. Conduct rounds and provide information to appropriate staff to ensure room readiness and maintain facility aesthetics. Assume additional responsibilities and special projects as assigned or needed. Education and Experience Bachelors in Business Administration, Marketing, Public Relations, or closely related field preferred. Equivalent in professional accreditation and/or career experience may be considered. Minimum of two (2) years experience in case management, discharge planning, and marketing required. Long term care/skilled nursing admissions experience preferred.
Physical Requirements for Essential Job Functions Must be able to walk, sit, and stand intermittently throughout the workday. Must be able to reach, bend, and/or stoop intermittently throughout the work day. Must be able to work with hands and fingers throughout the workday. Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met.
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