Director Of Communications

About Salem Country Club Founded in 1895, located on 380 acres in Peabody, Massachusetts, 20 miles north of Boston.Features a Donald Ross-designed golf course, tennis, aquatics, and pickleball, offering a family-friendly environment.Moved to Peabody in 1925, with a recent 65,000-square-foot Clubhouse renovation blending luxury and tradition.Generates $10.5 million in gross revenue, $7 million in annual dues, and $1.3 million in F&B revenue.Serves 550 members, open year-round, providing a welcoming atmosphere that feels like a "second home." About the Position The Director of Communications reports to the General Manager and Clubhouse Manager, driving member engagement and satisfaction through innovative communication strategies.
Key Responsibilities Strategic Communications: Develop and execute a multi-channel plan (print, digital, social media) to enhance member engagement.Data-Driven Messaging: Use member data to create personalized communications.Creative Content: Produce on-brand content for newsletters, web, email, and social media.Collaboration: Work with department heads for consistent messaging across all services.Performance Analytics: Track key metrics (open rates, page visits) to improve communication.Visual Media: Capture photos and videos to enhance member engagement.Event Promotion: Promote events on social media and manage the Club's website.Budget Management: Oversee the communications budget for cost-effective strategies.Community Engagement: Work with the Community Relations Committee to maintain the Club's reputation in the local community.