University of La Verne
Director of Creative Services Job Description Summary:
The Director of Creative Services within the Office of Strategic Marketing and Communications plays a pivotal role in translating strategic initiatives, stories, and ideas into visually compelling designs for the university. This role involves collaborating with cross-functional teams to execute the university's creative vision, overseeing a breadth of projects from dynamic marketing campaigns to the alumni magazine, Voice. The Director of Creative Services maintains brand consistency, ensuring that creative assets align with the university's overall strategy, while also meeting the needs of departmental requests. This creative professional with proven leadership experience sets the strategic direction for overall creative design, and directs a combination of in-house and contracted creative resources in the production of print and digital design solutions. Lead the development of innovative and effective visual marketing campaigns, thinking strategically to shape brand-compelling communications that support university initiatives and resonate with audiences. Provide a high-level direction of the conceptualization, design, and execution of creative works for a variety of mediums, including but not limited to: flyers, event templates, website visuals, brochures, viewbooks, advertisements, social media graphics, alumni magazine, etc.
Oversee and produce concepts, art direction, storyboards, layout, and design for print and digital advertising efforts. Ensure all design and print projects are completed on time, within scope, and on budget.
Act as a graphic designer, working with the AVP of Strategic Marketing and Communications and Operations and Integrated Marketing team on producing creative projects that support the recruitment, retention, and reputation of the university. Understand and apply brand strategies in the execution of creative assignments.
Generate impactful and memorable creative ideas from concept to production for MarComm projects that resonate with different audiences such as prospective students, current students, faculty, staff, alumni, and parents.
Maintain and reinforce cohesive brand identity for the university. Act as the steward of the university's visual identity and drive creative solutions that further refine and advance that identity.
Ensure Creative Services team is following established protocols for design and print production standards. Ensure consistent brand implementation and quality control, while also ensuring visual work aligns with the department's goals and objectives. Specific Duties: Minimum Qualifications: Minimum seven years of recent experience in a design leadership role, with a strong portfolio of successful campaigns, projects, and strategies Bachelor's degree from an accredited college/university in graphic design, advertising, marketing, or a related field preferred. Demonstrated experience in understanding and upholding brand standards and solid understanding of design principles. Excellent strategic planning and resource management skills. Excellent verbal and written communication skills and executive leadership presence exemplified across all levels working in a fast-paced, deadline-driven environment. Demonstrated organizational and time management skills, including the ability to plan, establish priorities, and successfully manage multiple priority projects with inflexible deadlines and strict budgets. Proficiency with Adobe Creative Suite and Microsoft Office. Preferred Qualifications: Master's degree Expertise in higher education Expertise in writing and copy editing Ability to use creative concepts to advance storytelling Location: La Verne Main Campus Special Instructions:
To be considered for this position please visit our web site and apply on line at the following link: Institutional Profile
Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity.
The University of La Verne prides itself in being reflective of the diversity of Southern California. Approximately 80 percent of its nearly 8,500 students come from diverse backgrounds and the U.S. Department of Education has designated the university as a Hispanic Serving Institution (HSI). With 80,000 alumni, the university fulfills a critical community function in educating students from underserved populations, many of whom are the first generation in their family to attend college.
The University of La Verne is an equal opportunity employer and does not discriminate against employment or employees on any basis prohibited by state and federal law. University of La Verne hires and promotes individuals based on their qualifications and is consistent with applicable state and federal laws, without regard to race, color, religion, gender, disability, medical condition a or sexual orientation
