Aloha is a leading SaaS health-tech company focused on providing innovative solutions to healthcare providers that elevate the patient experience. We are on a mission to drive growth and advance innovation in the healthcare industry, and we're looking for a passionate and experienced Director of Demand Generation to join our dynamic team.
We're proud to say that Aloha has been on the INC 5000 list for five consecutive years (******** ). We're planning to keep the momentum going and gearing up for our biggest growth period yet. Are you ready to join us?
Director of Demand Generation Compensation: Base Pay $160K AnnualReports to: VP of SalesLocation: McKinney, TX As the Director of Demand Generation, you will lead our demand generation team to ensure a steady and predictable growth strategy. This role will require hands-on management of demand generation tactics and strategic thinking, as well as experience in digital marketing, lead generation, marketing automation, and data analysis. You will need to show a proven track record of creating successful campaigns that have driven measurable results.
Key Responsibilities: Develop and implement demand-generation and account-based marketing strategies across multiple healthcare verticals.Create and execute integrated marketing campaigns across various channels, including email marketing, content marketing, social media, SEO, SEM, and events that drive engagement and conversions.Utilize marketing automation tools, like Hubspot and Instantly, to increase conversion rates and drive qualified leads to the sales team.Lead the demand generation team by crafting and executing a comprehensive growth strategy aimed at building and nurturing a diverse, highly skilled in-house team.Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness Qualifications:
Experience: Minimum 5+ years in Demand Generation or Growth Marketing; 2+ years in a marketing management positionEducation: Bachelor's degree in Marketing or Business, bonus but not requiredBackground: B2B SAAS experience is preferredTech Stack Proficiency: Google Workspace, Zoom, Salesforce, HubspotExpertise: Google Ads, Meta Ads, Retargeting, Leadpages, Conversion Optimization, Copywriting, A/B testing, Google Analytics, Direct MailOrganization: Strong organizational skills and attention to detail.Communication: Excellent verbal and written communication skills. Ability to create and sell new ideas.Key Traits: Problem solver, Innovative Thinker, Team Player Benefits/Perks: Weekly In-House Chiropractic Care4 Company Provided Lunches WeeklyRegular Company Outings/Team Bonding EventsProfessional Development Training from Leading Sales Industry ExpertsShort-term Disability and Life InsuranceFull Medical, Dental, and Vision Health BenefitsMatching 401(k) up to 4%Flexible Vacation & Paid Time Off Review Wave provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.