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Position SummaryReporting to the Vice President for Enrollment Management, the Director of First-Year Admissions leads the development and implementation of innovative recruitment strategies, marketing plans, and admission policies to achieve the desired mix of new undergraduate first-year students. The director administers and leads the first-year admissions operation, works effectively in a strategic enrollment management team environment, collaborates with faculty and academic leadership to sustain a culture attentive to enrollment management principles, and serves as an articulate spokesperson for the mission and values of the institution. The director is responsible for providing leadership, oversight, and coordination of a comprehensive recruitment and admissions program.
Major DutiesWorks in an environment attentive to strategic enrollment management principles.Serves as the administrative supervisor responsible for the first-year recruitment and admissions operations.Prepares and administers an advertising and operations budget.Directs all functions of the undergraduate marketing, recruiting, and admissions plan for new first-year students.Works collaboratively in a strategic enrollment management environment to reach goals related to enrollment, quality, diversity, and out-of-state recruitment goals.Reviews admission files for decisions and makes admissions decisions to prospective students throughout the funnel processes.Develops and implements enrollment management marketing initiatives through a collaborative effort with Marketing & Communications.Recommends changes to recruitment and admissions policies and processing and upholds policies and procedures related to admissions processing, application credentials, and recruitment strategies.Uses COGNOS and Slate data to monitor enrollment and admissions funnel processing, predict matriculation results, and implements strategic changes based on enrollment trend evidence.Initiates, develops, and manages the electronic, letter, publications, and text/phone communication campaigns throughout the admissions funnel processing.Oversees the development of the web presence for first-year admissions.Manages the recruitment travel strategy to meet enrollment goals.Oversees the coordination of all on-campus visit programs.Seeks and creates new opportunities for undergraduate recruitment via programming and services.Oversees the design and preparation of all recruitment publications through a collaborative effort with Marketing & Communications.Develops, implements and processes program and services assessments.Collaborates with financial aid to create, implement, and monitor scholarship strategies.Supervises 1 Associate Director and 5 Assistant Directors.Coordinates and assigns work for recruitment staff (calendars, visit programs, office coverage, individual projects).Represents SRU at college day/night programs and individual high school visit programs.Participates in evening, weekend work, and overnight travel as required.Minimum QualificationsMaster's degree from an accredited institution and a minimum of seven years of professional recruitment and admissions experience in higher education. Experience working with diverse constituencies, including faculty, deans and senior staff, admission office colleagues, students, parents, school counselors and alumni. Evidence of excellent written communication skills. Must have a valid driver's license required, be able to work weekends, and travel with overnight stays. Successful candidate must perform well in an on-campus interview and successfully deliver a formal presentation. Completion of a successful background check is also required.
Preferred QualificationsStrong leadership skills; ability to lead and execute recruitment and marketing initiatives; knowledge of and experience with CRM applications or Banner; strong interpersonal and organizational skills; supervisory experience, and evidence of energy, flexibility, integrity, and creativity.
Notice of Non-DiscriminationSlippery Rock University of Pennsylvania does not discriminate on the basis of race, color, gender, sexual orientation, national origin, religion, age, disability, age/or veteran status in its programs or activities in accordance with Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies.
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