Fellow is seeking a Growth leader to guide the evolution of our direct-to-consumer business. Reporting to the VP of Marketing, this experienced operator will be responsible for efficiently scaling our performance program. They will guide all elements of this journey - from planning, resourcing, execution, measurement, and learning.
The ideal candidate has a proven track record of successfully managing and growing consumer ecommerce businesses. They are obsessed with growth, looking everywhere for inspiration and insights to improve their craft and staying on the forefront of the industry. They are constantly learning from and grappling with the latest trends across:
Individual channelsAd creativeMarketing technologyAnalyticsResourcing + Team BuildingPlanningThis leader will frequently facilitate conversations with the executive team and board of directors. They are an excellent teacher and collaborator, bringing the team along and ensuring both the big picture and deliverables/roadmap are understood and bolstered.
The Director of Growth will accomplish all of this while living out Fellowship Thinking, our leadership principles:
Fellowship Thinking centers our customers, always.Fellowship Thinking views all goals as shared.Fellowship Thinking never stops improving.Fellowship Thinking says "yes, if".Fellowship Thinking deliberately seeks equity.Please note this person is required to be located in the Bay Area. This is a hybrid position with 3 days in office. Responsibilities: Own all growth marketing at Fellow (social, search, affiliates, display, offline, etc.)Manage a multi-million dollar annual budget towards the right balance of growth and efficiencyLead forecasting and measurement for all growth channelsManage resourcing plan with in-house, agency, and vendor relationshipsDrive our culture of testing and experimentationCollaborate with creative team to guide asset creation and learn from performanceServe as an internal thought leader on eComm growthSteward our martech stack to ensure your programs are set up for successCollaborate with Amazon channel manager on Amazon ad strategyRequirements: 10+ years e-commerce growth marketing experience (in house with consumer product brands strongly preferred)Hands on experience managing performance campaigns with budgets greater than $5MM per year.Analytical mindset with proficiency with e-commerce, marketing, analytics, BI toolsStrong organizational and problem-solving skills with a keen attention to detailExpert in performance creative, able to distill what makes winning assets work to a creative team, enabling them to ship and test excellent ad conceptsWorking comfort with the principles and mathematical concepts behind statistical testing, including A/B/n and multivariate testing methodologiesStrong communication skills with the ability to craft a compelling strategic vision to multiple internal and external stakeholdersProven ability to analyze performance of funnels, campaigns, marketing tactics, and experiments and implement data-driven improvements to achieve desired resultsSalary Range: $180,000-$195,000
Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups to apply. Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Apply for this job
#J-18808-Ljbffr