Director Of Lifecycle Marketing

Details of the offer

Talkiatry is seeking a strategic and data-driven Director of Lifecycle Marketing to lead our patient lifecycle marketing strategy and execution. You'll play a pivotal role in enhancing the patient experience, driving new patient acquisition, and fostering education around mental health care. Reporting directly to the VP, Growth Marketing, you will oversee a team of lifecycle marketers while collaborating cross-functionally to help us increase access to high-quality mental health care. The
ideal candidate is an experienced leader with a proven track record in lifecycle marketing for high-growth consumer brands, coupled with a passion for making an impact in mental healthcare.
About Talkiatry: Talkiatry transforms psychiatry with accessible, human, and responsible care. We're a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.


\n You will:Develop and execute lifecycle marketing strategies to acquire new patients, improve appointment attendance, and deliver educational content on mental health and psychiatryLead, mentor, and inspire a team of lifecycle marketing while collaborating with cross-functional partners across Marketing Ops, Data, Product, Creative, and moreElevate lifecycle marketing efforts through proactive testing roadmaps, enhanced automation, active management of deliverability, and full utilization of our Iterable suiteRegularly analyze and report on program performance to stakeholders, sharing actionable insights to refine strategies and drive resultsEnsure all lifecycle marketing initiatives comply with HIPAA regulations and prioritize patient privacy You have: Bachelor's degree or relevant experience7+ years of hands-on experience in consumer lifecycle marketing, email and SMS, with a history of accelerating business growth3+ years of team management experience, combining stragegic leadership with a player-coach mentalityDeep experience in Iterable and a solid understanding of lifecycle marketing tools, systems, and emerging trendsStrong analytical skills, with deep experience in A/B testing and a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughtspot, Mode, Tableau) and the ability to use data from a variety of sources to inform strategic decisionsOutstanding communication, collaboration, and team-building skillsDemonstrated ability to adapt to constant change and work effectively in a fast-paced environmentPassion for driving meaningful growth that increases access to mental healthcareBonus points if you have experience in healthcare or highly regulated industries, with an understanding of privacy regulations and patient data protection and/or growth-stage startup experience  Why Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startupFlexible location: work where you want to, either remotely across the U.S. or from our HQ in NYCExcellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we're a mental health company, and we put our team's well-being first
\n$160,000 - $200,000 a year
Compensation range for this position is $160,000 to $200,000, plus up to 15% bonus & equity, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual's qualifications, experience, skills and certifications. \nTalkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.


Nominal Salary: To be agreed

Source: Grabsjobs_Co

Job Function:

Requirements

Brand Communications Officer

The Mozilla Foundation is a nonprofit public benefit organization. Our mission is to ensure that the Internet is a global public resource, open and accessibl...


Mozilla - Oregon

Published 4 days ago

Brand Communications Officer

The Mozilla Foundation is a nonprofit public benefit organization. Our mission is to ensure that the Internet is a global public resource, open and accessibl...


Mozilla - Oregon

Published 4 days ago

Campaign Manager

About Us: Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing...


Datacor - Oregon

Published 4 days ago

Senior Marketing Manager - Japanese And English

Job Description Create and tell Startale's, Soneium's, Astar's, SCS's and future products' story with your talent. We are looking for a Social Media Manager...


Startale - Oregon

Published 4 days ago

Built at: 2025-01-21T08:35:52.492Z