We are looking to hire a
Director of Marketing and Admissions
for a university. The individual in this position will become part of a team of innovative and dynamic administrative staff focused on the steady growth and development of the university and its service to its students. A willingness to be a team player and to perform hands-on work to meet objectives is essential to the position.
The Marketing and Admissions Director reports directly to the President.
Responsibilities:
Support the university's leadership and mission.
Monitor and manage the admission process and daily activity.
Manage recruitment and yield initiatives for all academic programs.
Ensures that all paperwork is completed correctly and on time.
Provide opportunities for prospective students to visit the campus for open houses, tours, and other activities intended to interest potential students.
Assure adherence to criteria of accrediting bodies and regulations of licensing agencies in the implementation of plans and all other activities.
Fulfill annual 8 CEU requirements by the Florida Commission on Independent Education (CIE).
Work with the other University departments to assess and respond to admissions and marketing needs.
Comply with governmental regulations and standards of accreditation as they relate to enrolling students and recruitment activities.
Identify potential problems that may interfere with or be a barrier to students and provide a strategic plan with solutions.
Perform and assist in other administrative functions and duties as assigned by President.
Admissions Responsibilities:
Direct and monitor admissions team performance with a high focus on motivation.
Develop
and manage
the admissions budget.
Provide daily supervision, conduct performance appraisals, and delegate work assignments to the admissions department coordinator.
Keep all marketing, admission, and training material on file and current.
Ongoing training for all admission personnel.
Be
directly
involved
in the development and execution of student recruitment activities and inquiry generation for all academic programs.
Ensure that the university is positively viewed by prospective students and parents, including systematic and efficient handling of applications and communication with families and prospective students.
Marketing Responsibilities:
Direct and monitor marketing team performance with a high focus on motivation.
Develop a long-range marketing plan for the strategic directionin both domestic and international markets that significantly drives inquiry production.
Develop
and manage
the marketing budget.
Conduct market re search and analysis of the data to improve the organization's marketing efforts and create critical drivers to increase brand awareness and inquiry production.
Periodically review and analyze the university's internal customers to assess strengths and weaknesses, seeking to improve thebrand in the domestic and international communities.
Overseeing and managing all promotional material for the university.
Manage all domestic and international online and offline marketing media, i.e., television, radio, web, print, international representatives, social media ads, Google / Bing ads, etc.
Responsible for managing, updating, and maintaining all aspects of the websites and landing pages.
Provide day-to-day supervision, conduct performance appraisals, and delegate work assignments to the marketing assistants.
Qualifications:
3+ years of experience in college or university administration/marketing and admissions.
Management experience, preferably as a Marketing and Admissions Director in proprietary higher education settings.
Strong computer literacy with well-developed skills and working knowledge of Microsoft Word, Excel, and PowerPoint required.
Fluent in English and Spanish preferred.
No Third Party Agencies or Submissions Will Be Accepted.
Our company is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. DFWP
Opportunities posted here do not create any implied or express employment contract between you and our company / our clients and can be changed at our discretion and / or the discretion of our clients. Any and all information may change without notice. We reserve the right to solely determine applicant suitability. By your submission you agree to all terms herein.
What's your highest level of education completed? *
LinkedIn Profile URL: *
How many years' experience in college or university administration/marketing and admissions? *
Are you bilingual in English and Spanish? *
Are you willing and able to work on weekends depending on the university's marketing and admissions activities? *
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