Position Summary The Director of Marketing, Outreach and Communications at Wyoming PBS is charged with overseeing the planning and development of marketing strategies, station communications, and outreach events and activities.
Essential Duties and Responsibilities Works with CEO and strategic planner to develop and execute a station-wide marketing strategy. Coordinates all marketing efforts for content, programming, and proof-of-performance/image building including television, print, digital, and any new and emerging platforms. Oversees program guide creation, editing, layout, and printing, including ensuring contractual arrangements are made for publication and distribution Oversees web content development and serves as primary contact with vendors to ensure accuracy of publications and promotions materials Oversees all communications including press releases, social media posts, website, and promotional materials. Acts as liaison between the station and media outlets. Oversees database management of email and physical addresses of key constituents and influencers. Supervises marketing staff. Work collaboratively with the station's management team in the implementation of strategic communication and marketing plans. Connect with PBS national and local station staff to learn about new initiatives and opportunities. Develop and manage annual budget for marketing and communications. Oversee all brand development and implementation efforts for the station to build brand awareness and enhance the image of Wyoming PBS and WY PBS programming across the state. Work with producers and graphic artist for all programming brand development and implementation. Oversee the station's social and digital media communications strategies. Provide leadership, management, and supervision for the Marketing and Outreach Department, including responsibilities relating to project assignments and deadlines as well as personnel administration. Participate in local, state, regional, and national activities to promote Wyoming PBS and WY PBS content. Other duties as assigned. Position Specifications and Minimum Qualifications Education Bachelor's degree in a related field from a regionally accredited institution of higher learning recognized by the US Department of Education. Experience Three years related experience. Management experience of staff and facilities preferred. Equivalency Statement Equivalent combinations of education and experience from which comparable knowledge and abilities can be acquired may be considered on a case-by-case basis. Knowledge, Skills, and Abilities Ability to efficiently use computer software including word processing and the Adobe Creative Suite. Ability to complete projects through to completion with an attention to detail and accuracy with minimal oversight. Ability to work independently and to relate with a wide array of people, including media contacts, in a professional, helpful manner Abilities in organization, communication, proper grammar usage and proofreading. Demonstrated skills in news and feature writing, as well as digital and social media. Strong creative, strategic, analytical, and organizational skills. Experience overseeing design and production of marketing materials. Skill in creative use of traditional and new marketing media platforms. Ability to establish goals, structures, and processes necessary to build, coordinate, and execute the marketing and communications strategies. Ability to develop a strategic marketing plan, coordinate outreach activities with station staff and partners, prepare and manage budget/s. Ability to supervise and train employees to manage multiple projects. Ability to communicate effectively, both orally and in writing, including excellent public speaking skills. Strong interpersonal and communication skills. Demonstrated skills, knowledge, and experience in the design and execution of marketing., outreach, and communication activities including media buying and development of print and digital advertising. Ability to lead both long-term strategic efforts and respond to immediate needs managing timeliness and projects. Level of Supervision Limited supervision by the CEO. Working Environment Reasonable accommodation will be extended to otherwise qualified individuals with a legally recognized disability. Equipment Used Work is performed in an office setting. Physical Requirements and Environmental Conditions Occasional weekend/evening work may be required. About Wyoming PBS KCWC-TV/Wyoming PBS is a full-service, public television station licensed to Central Wyoming College, with studio and office facilities located at 2660 Peck Avenue, Riverton, Wyoming. The station, under call letters KCWC-TV, was built in 1982-83. KCWC-TV signed on the air May 10, 1983, providing approximately 16 hours of programming per day, with 10 full-time and 3 part-time staff. Initially the coverage area served was Fremont County with 33,000 people, including the Wind River Indian Reservation. Over the last 38 years, with the generous support of state and federal grants combined with private donations the station has expanded its coverage area to reach approximately 95% of Wyoming.
CWC is an Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans, and persons with disabilities.
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