The Director of Marketing is responsible for planning, directing and overseeing the implementation and direction of effective marketing programs that support assigned business solutions. The ideal candidate will also have practical, working experience in brand development, positioning, and messaging. The candidate will also develop and oversee the execution of digital activity including email, paid and organic advertising, and e-commerce activity.
Oversees marketing communications that support assigned products and solutions, includes positioning, branding, advertising, articles, trade shows, seminar and event collateral materials, website design and content either directly or on an outsourced basis. Oversees product marketing including competitive analysis, product launch management, sales tools, competitive analysis and general sales support. Collaborates with key partners cross-functionally to lead initiatives supporting existing business and new initiatives and product launches. Develops and executes marketing plans to increase brand awareness in a creative and comprehensive way. Provides input on developing operational systems and processes that ensure consistent, efficient, measurable, and reproducible results. Leads in the expansion of Sonny's digital marketing footprint, including paid and organic digital media, email marketing, blog and content marketing, lead generation, lead tracking and management. Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, channel and partnership marketing campaigns. Defines clear roles and responsibilities for the team, sets performance expectations, defines KPIs, and provides guidance and mentorship to team members. Provides strategic and technical leadership to the marketing team, ensuring the successful execution of projects and the achievement of business objectives. Other Duties as assigned. Bachelor's Degree in Marketing required. Master's preferred. 6+ years' directing marketing activities for an organization with similar functions (communications, brochure & catalog development, digital advertising, social media, ecommerce, tradeshow, brand development and product launches). Working Knowledge of Marketo (or equivalent), Salesforce, Sprout and Wrike. Practical experience implementing marketing campaigns, measuring effectiveness and reporting results. Collaborative worker who can work across marketing functions to drive go-to-market strategies. Experience in managing the activities, schedules, and workloads of staff, providing career development, coaching, technical guidance, counseling, and performance management as direct reports. Ability to assess staff abilities and training needs and to address performance issues. Ability to manage up to the Senior Executive team. Ability to plan, execute and drive improvement on a continued basis. Lead by example, evaluating departmental workload requirements and staying late when needed. Demonstrate Enthusiasm - be a positive and encouraging presence in the office. Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what's next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us. We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.
EEO Statement Equal Opportunity Employer
Sonny's is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
