The Director of Marketing and Admissions carries out and directs the marketing and admission functions of the facility by staying actively involved in the community as well as the residents' and families' lives.
Duties and Responsibilities
Directs, supervises and coordinates the marketing and admissions functions of the facility
Develops and implements marketing plan in tandem with the corporate director of marketing
Coordinates all admissions to the facility in a manner that ensures resident satisfaction and supports the facility's fiscal policy
Coordinates with Activities Director to create and promote internal and external marketing opportunities
Actively works and manages facility CRM/leads program
Stages facility presentation (personally and by directing Housekeeping) to assure effective aesthetic appeal
Maintains regular marketing reports and records
Attends management meetings and serves on appropriate committees
Maintains open communication with the owner, Executive Director, community resources, facility personnel, physicians, consultants, residents, resident families/guardians and others.
Builds and maintains relationships with prospects, their families, and referral sources.
Create and strengthen networking relationships and maintain a positive public image to benefit the community.
Performs other duties as assigned
Minimum Qualifications
Must be a high school graduate, bachelor's degree or above in related field preferred
Experience with geriatric clients is mandatory
Must demonstrate a compassionate interest in meeting resident needs
Ability to work with minimal supervision, take initiative
Must enjoy working with seniors and residents and families experiencing dementia and Alzheimer's
Must pass pre-employment drug screening, criminal background investigation, and reference inquiries
Must be proficient on Apple iOS
Must be available weekends and holidays.
Physical Demands and Work Environment
Frequently required to sit, stand, walk, bend, crouch, grasp, handle, kneel, pull, push, stoop, squat, twist and transfer
Occasionally required to lift 50 pounds as needed
Frequently required to talk or hear
The noise level in the work environment is usually moderate
Benefits:
Paid time off
401(k) with up to 5% matching
Health Insurance
Voluntary Benefits – Disability Insurance, Accident Insurance, Life Insurance, Dental/Vision Insurance, and Critical Illness w/Cancer Insurance.
Schedule:
8 hour shift
Day shift
Monday to Friday
Weekend availability
Supplemental Pay:
Commission pay
Education:
High school or equivalent (Preferred)
Experience:
Marketing in Senior Living: 2-5 years
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